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data driven strategy

Developing a Data-Driven Strategy for Marketers

In the ever-evolving landscape of digital marketing, staying ahead of the curve requires more than just adopting the latest trends. Marketers today face the challenge of navigating privacy regulations, addressing the diminishing value of digital media, and creating engaging, personalised experiences for their audience.

If you’re a marketer looking to revolutionise your approach, join us on the 5th of March 2024, at 11 am for a groundbreaking webinar on “Developing a Data-Driven Strategy for Marketers.”

The Details

  • Date: 05th March 2024
  • Time: 11am


Mike Saunders – CEO of Digitlab

Mike Saunders, a visionary in the digital realm, is celebrated for his unique blend of technological expertise and insightful business strategy. As an international conference speaker and author, his down-to-earth approach to complex digital ideas makes him a sought-after voice in the industry.

The Focus

The webinar will address critical marketing challenges in the current landscape, focusing on privacy regulations such as GDPR and POPIA. Saunders will explore alternative strategies to combat the declining value of digital media, offering fresh perspectives to amplify your marketing efforts.

Who It’s For

Geared towards marketing professionals seeking to navigate challenges and leverage data for successful campaigns, this webinar is a must-attend for those looking to revitalise their marketing strategies.

What You’ll Learn

During the webinar, participants will dive into a comprehensive exploration of key elements crucial for modern marketers.

This includes navigating the intricacies of POPIA and GDPR compliance while crafting a robust data-driven marketing strategy. The session will guide marketers in aligning their practices with privacy regulations, offering practical insights into maintaining a balance between innovation and compliance.

Recognising the declining value of digital media, alternative approaches will be discussed to empower marketers in amplifying their efforts. Attendees will learn the art of identifying data triggers for customer intent and behaviours, paving the way for building automated user journeys that ensure engaging and personalised customer experiences.

A significant focus will be on the shift from relying on Third-Party Data to establishing a firm foundation of first-party data, emphasising the importance of direct relationships with customers and consent-based data collection.

The webinar will culminate with a deep dive into practical strategies for collecting, organising, and analysing first-party data, ultimately equipping participants with the knowledge and tools needed to develop privacy-respecting, data-driven marketing strategies that stand the test of time.

Webinar Outcome

By the end of this webinar, participants will be armed with the knowledge and tools necessary to revolutionise their marketing approach. From navigating privacy regulations to understanding the importance of first-party data, this session promises to empower marketers to create meaningful connections with their target audience.

Don’t miss out on this opportunity to transform your marketing strategy and stay ahead in the dynamic world of digital marketing. Register now and embark on a journey to elevate your marketing efforts to new heights!


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