In the ever-evolving realm of digital marketing, adaptability is paramount. As we step into 2024, a profound shift is underway in the landscape of travel advertising. Our upcoming webinar, “The 2024 Update on Google Travel Advertising: AI, Big Data, and New Tools,” is poised to be a catalyst for change, spearheaded by industry experts Vincenzo Cascone, Morongwa Moraladi, and Mike Saunders.
This session is not just a webinar; it’s an exploration of the cutting-edge trends that will redefine travel marketing strategies.
The Details
- Date: 27th February 2024
- Time: 11am
Speakers
The webinar promises a deep dive into the latest developments within Google Travel Advertising. Vincenzo Cascone, an Account Manager at Google specialising in the Travel industry is set to unravel the mysteries behind the recent updates and features, shedding light on their implications within the dynamic 2024 industry landscape.
Morongwa Moraladi, Regional Insights Specialist at South African Tourism, brings a unique perspective to the table. Her expertise in impact studies, particularly in the business events space, will provide attendees with valuable insights into the practical applications of these advancements.
Mike Saunders, CEO of Digitlab, renowned for his TEDx Talk and international acclaim as a keynote speaker, is ready to share his wealth of experience in the digital field. His perspective will emphasise the broader implications of these advancements on the future of travel marketing.
The Focus
The webinar is meticulously structured to cover three core pillars of interest.
Firstly, an exploration of the latest updates in Google Travel Advertising, highlighting their relevance and importance in the ever-shifting sands of the industry. This sets the stage for an in-depth discussion on the integration of AI and Big Data, showcasing practical examples that illustrate how these technologies can elevate campaign performance.
Attendees will be introduced to an array of new tools and techniques. These aren’t just novelties; they are the vanguard of a revolution in travel marketing. The emphasis here is on staying at the forefront of technology in an industry that thrives on innovation and adaptability.
Who It’s For
The target audience is diverse but united by a common thread – a passion for staying ahead in the travel marketing game. From marketing professionals to agencies specialising in travel, and digital marketing managers overseeing campaigns for travel-related businesses, the insights offered are designed to resonate across a spectrum of roles.
What You’ll Learn
The ultimate takeaway from this webinar extends beyond the acquisition of knowledge. Participants can expect to gain strategic insights that transcend the theoretical and delve into the practical application of AI, big data, and new tools in travel advertising.
Armed with these insights, marketing teams will be empowered to optimise campaigns, ensuring they are not just up-to-date but future-ready in the ever-evolving landscape of travel marketing.
Register today and embark on a journey that promises not just knowledge, but a paradigm shift in your approach to travel advertising in 2024.
