Brand Development
A Digital-First Approach
At Digitlab, we take a consultative approach, leveraging over 13 years of experience to develop and extend brands to the digital ecosystem.
Our expertise lies in creating and extending digital brands. Whether we are crafting brands from scratch or innovatively integrating existing ones into the digital realm, we strive to listen, strategise, and deliver digital branding and UX that resonates with audiences and sustains growth.
Brand development is all about shaping and growing a brand, turning a simple idea into a strong and memorable identity.
Brand development is an intricate journey that transforms a simple idea into a vibrant identity, resonating deeply with its audience.
At its core, brand development is about building relationships. It bridges a business and its community, constructed with trust, consistency, and experience. Every touchpoint, from a website visit to a customer service call, is a chapter in this ongoing narrative, each adding depth and richness to the brand’s story.
This journey has no destination; it evolves with the landscape, adapting to new trends, technologies, and customer needs. Through this dynamic process, a brand grows from a concept to a living entity, leaving a lasting imprint in the hearts and minds of its audience.
These are a few brands we have developed and refreshed…
Startup Branding
Designing the brand from the ground up for this new tech and consulting startup
Event Branding
Refining and upgrading the iconic brand for the Durban FilmMart Institute
Bold Rebrand
Apex Scientific courageously adopted the beautiful radial symmetry and a hidden equilateral ‘A’
Redefining for Growth
Getting ready for thier next growth phase, a new brand was neccessary to present the vision, passion and ethos of Marsh Fidelity
Digital Brand Extension
Our digital brand extension service is a comprehensive guide designed to seamlessly integrate your existing brand across all digital user experiences (UX). It’s akin to a digital compass (or digital brand UX guide), ensuring your brand’s essence is consistently conveyed through every touchpoint, from websites to mobile apps.
This harmonises your brand’s core values and visual identity across the digital landscape, enhancing user engagement and loyalty. It’s not just about maintaining a unified brand presence; it’s about elevating your digital narrative to captivate and connect with your audience at every interaction. Consider it your blueprint for digital branding success, ensuring every digital encounter with your brand is impactful and memorable.
These are a few brands we have extended to the digital ecosystem
Alexforbes
When Alexander Forbes rebranded to Alexforbes we were brought into the branding project to guide various aspects of the digital brand extension.
RIBCCS
As the RIBCCS brand went global the rebrand was established around the new international entity and our role was to develop the digital brand extention guide which was later built into their brand guide.
Digital UX: Brand Extension
Today, most people first interact with a brand online through a website, social media, or online ads. These digital touchpoints are crucial in shaping how people perceive your brand.
The digital UX guide adds several key elements to your brand’s assets and portfolio.
Consistency
Digital UX Guides bring together the digital brand in one place, ensuring consistency in design across various platforms even in large, complex, or globally scattered organizations.
Scalability
Digital branding allows for quick growth, ensuring that your brand can expand with you while maintaining consistency and impact.
Adaptability
Our approach ensures that your brand stays relevant and engaging, easily adapting to new trends and technologies in the digital world.
Increased Engagement
A strong digital presence boosts user engagement, allowing you to build deeper connections and greater loyalty with your audience online.
Let Digitlab help you take your brand to the next level and ensure it's flourishing in today’s digital world.
Build a Brighter Business with Digitlab today
We understand that every business is unique. That’s why we tailor our solutions to align with your specific goals, challenges and vision. By leveraging data-driven insights and industry expertise, we help you navigate the evolving digital landscape with confidence.
