Streamlining HubSpot for Acutts Realty with Digitlab
“ Working with DigitLab I was able to tap into the years of knowledge and experience, achieving our desired outcomes in a much shorter space and time.”
Jonothan Acutt – Managing Director, Acutts
Overview
Acutts Realty, a medium-sized enterprise, partnered with Digitlab to improve its marketing and sales operations using HubSpot’s Marketing Hub Professional. The collaboration aimed to incorporate advanced digital measurement metrics, persona-based marketing strategies, and a customised 33-touch journey specific to the property industry, with the goal of cultivating long-lasting and profitable customer relationships.
Challenges
Acutts Realty needed to:
- Overhaul their existing digital marketing strategies to increase efficiency and effectiveness.
- Integrate complex processes like the 33-touch journey into their routine without disrupting ongoing operations.
- Achieve quick mastery of HubSpot’s features to start realising ROI sooner.
- Build a small and effective marketing team
Solutions
DigitLab’s approach was multifaceted:
HubSpot Configuration and Customisation
Setup and customise the HubSpot environment tailored to the specific needs of Acutts Realty.
Persona Development:
Creation of detailed buyer personas to target marketing efforts more precisely.
33 Touch Structure
Built out an easy-to-implement 33-touch process that combines automated workflows with personalized engagements and digital marketing.
Marketing Automation
Implementation of automated workflows for email marketing, lead nurturing, and social media management. These involved deep-diving into user journeys and finding the right time to connect, in some cases, seven years from the sale.
Data-Driven Decision Making
Introduction of advanced marketing analytics and reporting tools to inform strategy adjustments in real-time.
Implementation
The onboarding and integration process followed these key steps:
- Initial Setup: Establish fundamental settings, integrate emails, and verify domains.
- Persona-Based Campaign Development: Leveraging newly created personas to customise marketing materials and campaign strategies.
- Analytics Setup: Enabling comprehensive tracking and reporting mechanisms to evaluate the impact of various marketing efforts.
- Automated Lead Generation Campaign: Developed a powerful and effective automated lead generation campaign to reignite the customer into a sales journey – from idle prospect to active lead.
- Conceptualised and created the technical infrastructure for the 33-Touch Campaign: This involves the implementation of newsletters, automated marketing, sales processes and more. All this was then trained internally to allow Acutts to run without being hamstrung by external suppliers.
Results
Post-implementation, Acutts Realty experienced:
Enhanced Customer Engagement
Through personalised, persona-based interactions, leading to increased customer satisfaction and retention.
Operational Efficiency
Streamlined processes allowed the marketing team to focus on strategic initiatives rather than routine tasks.
Increased Revenue
More effective marketing strategies and improved lead conversion rates boosted overall sales.
Positive Feedback
As stated by Jonothan Acutt, the managing director, the partnership allowed the company to leverage DigitLab’s expertise to achieve desired outcomes swiftly and efficiently.
Conclusion
This case study illustrates the effective use of HubSpot Marketing Hub Professional in transforming the digital marketing landscape for SMEs like Acutts Realty.
Digitlab’s strategic guidance and tailored solutions empowered Acutts to maximise their marketing efforts, streamline systems, and enhance revenue growth, all within a significantly compressed timeframe.
Build a Brighter Business with Digitlab today
We understand that every business is unique. That’s why we tailor our solutions to align with your specific goals, challenges and vision. By leveraging data-driven insights and industry expertise, we help you navigate the evolving digital landscape with confidence.
