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Case Study
“I appreciated the team’s ability to listen, direct and implement our vision for our new brand identity at Marsh Fidelity.
Working with professionals is always a refreshing experience. The Digitlab team is very professional, as shown in our final product. Thank you, Digitlab team.”
Daniel Marsh – Director and Founder
Our primary objective was to create a unique and legally compliant brand identity for Marsh Fidelity.
We aimed to position Marsh Fidelity as a trusted and knowledgeable partner in the estate, trust and will planning. This involved ensuring the brand resonates deeply with target audiences providing security, continuity, and professional expertise.
To achieve this, we conducted thorough research and analysis to understand the business’s function and value, assessed existing design choices, and distilled strong design principles into a comprehensive brand guide. This guide detailed the visual and verbal identity, ensuring all future communications align with the brand’s core values and aesthetics. Through this meticulous process, we crafted a cohesive and impactful brand identity that stands out in the market and fosters trust and reliability among clients.
Solution
We collaborated with Marsh Fidelity to craft a unique brand identity that resonates deeply with their target audience. Through a thoughtful positioning statement, we highlighted their role in providing essential education and expertise in estate, trust and will planning, ensuring peace of mind and closure for clients and their families. We identified a blend of Caregiver, Sage, and Everyman archetypes, embodying compassion, wisdom, and approachability. The brand’s visual and auditory elements emphasise safety, natural elements, and boldness, with music genres like folk and laid-back country evoking a sense of calm and reliability. This cohesive identity reflects Marsh Fidelity’s mission and values, creating a lasting impact.
We meticulously developed a comprehensive brand guide for Marsh Fidelity to ensure consistency across all future branding efforts. This guide is a foundational document detailing every aspect of the brand’s visual and verbal identity. It includes guidelines for the use of the logo, colour palettes, typography, imagery, and tone of voice, ensuring that all digital and print marketing materials align with the brand’s core values and aesthetics. Additionally, the guide provides specific examples and templates for various applications, such as business cards, letterheads, and social media posts. By codifying these elements, we empowered Marsh Fidelity’s team to maintain a cohesive and professional brand presence across all channels, fostering a solid and recognisable identity in the marketplace.
Created a logo inspired by natural meshing structures in mangrove roots, symbolising a ‘family tree.’ The logo works well as a single-tone stamp, conveying brand pride and ease of application to various content types. We generally aim for logos that work well as single tone stamps, have a meaningful concept behind them, and are dynamic. If a logo works well as a black-and-white stamp, is easy to apply to unexpected content types, and carries a sense of brand pride – we call that a success.
We utilised our email signature software and brand design solutions to ensure brand consistency across all communications. This allowed us to create uniform and professional email signatures that reinforce Marsh Fidelity’s new identity, ensuring every interaction aligns with the established brand aesthetics and values.
We conducted a thorough digital assessment of Marsh Fidelity’s online presence. Our findings allowed us to efficiently reskin their existing website with a fresh, updated design, avoiding the need for a complete redesign. This approach provided a modernised look while retaining the site’s existing functionality. We also reviewed and enhanced the company’s mobile app by redesigning the user experience (UX) and user interface (UI). We worked closely with their mobile app team to implement these updates, ensuring a seamless user experience across all devices.
Moreover, our SEO audit revealed several opportunities to boost Marsh Fidelity’s search presence. We added service pages and expanded the website content, leveraging these enhancements to improve search engine rankings and attract more organic traffic.
Finally, we identified and addressed critical WordPress security issues using our advanced WordPress hosting solution, ensuring the website’s stability and security. These comprehensive efforts refreshed Marsh Fidelity’s digital presence and strengthened their online visibility and user engagement.
Marsh Fidelity specialises in estate trusts and will provide financial planners, attorneys, accountants, and family planning services. They provide essential education and knowledge to ensure peace of mind and closure for clients and their families.
We understand that every business is unique. That’s why we tailor our solutions to align with your specific goals, challenges and vision. By leveraging data-driven insights and industry expertise, we help you navigate the evolving digital landscape with confidence.
Our team delivers digital solutions globally, including South Africa, the UK, Switzerland, Germany, France, Australia, New Zealand, the USA and Dubai. Contact us anytime to arrange a virtual consultation.
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