Case Study, August 2020

TEDx Countdown Event Marketing

About TedX

TEDx is a grassroots initiative, created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.” TEDx brings the spirit of TED to local communities around the globe through TEDx events. These events are organised by passionate individuals who seek to uncover new ideas and to share the latest research in their local areas that spark conversations in their communities. TEDx events include live speakers and recorded TED Talks, and are organised independently under a free license granted by TED. More than 3000 events now held annually.

The Countdown Event

Countdown events are gatherings to amplify and demonstrate climate solutions with the world. At their core, they use the TEDx model but with some notable differences. They also can be in various formats – virtual gatherings with or without original speakers, live screenings of the Countdown global launch, showcases of solution technologies, or even volunteer activities contributing to positive change. It’s time to take back power on climate!

Our Role

Digitlab handled the Social Media Marketing Plan, the Website Design Updates, email marketing and the general management of the digital marketing strategy.

The Solution

The marketing campaign launched with a powerful video promotion that produced to inspire and mobilise the audience to register for the event. We customised each piece of content for distribution across Instagram (Post and Stories), Facebook, Twitter and LinkedIn.

“Digitlab has a great reputation that’s easy to track based on the companies they’ve worked with but you will never know how amazing the team is until you work with them. You quickly feel like you’re part of the family and they are there every step of the journey to ensure the success of the project and campaign.”

Thobani Ndlovu – TEDxGreshamPlace Organiser

After the launch, the social media campaign leveraged several content pillars, including video announcements from the event speakers, sponsor content, adaptations of the global countdown content and localised content.

The Result

Coupling social media content alongside email marketing and leveraging the speaker influence lead to a campaign that raised the professionalism and power of the TEDxGreshamPlace marketing.

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