SEO Campaign for the Construction Campaign
When a client in the construction and earthmoving industry embarked on a rebranding journey, their top priority was safeguarding SEO performance while expanding into new keyword territory. With rankings, visibility, and domain authority at stake, we developed a dual approach—preserving what worked while paving the way for growth.
Challenge
The client was starting a rebranding journey to refresh its image and reach a wider audience. Their main concern was protecting their SEO rankings, maintaining domain authority, and maintaining strong search visibility, which were crucial for their online presence and customer engagement.
At the same time, they wanted to explore new keywords to capture emerging trends and meet consumer needs for growth. They faced the challenge of balancing innovation with stability in a competitive market. By expanding their keyword strategy, they aimed to keep their current market share while attracting new traffic and improving their brand reputation.
- Industry: Construction & Earthmoving
- Investment: $3,000
- Duration: 9 months
Solution
To ensure a smooth transition during the rebrand, aprroach the SEO plan with a number of parrallel tactics:
- We managed local press releases announcing the change, designed to retain search rankings for legacy brand keywords and maintain domain authority.
- We conducted in-depth keyword research to identify high-volume, non-branded industry terms aligned with the business’s growth strategy.
- This insight informed the creation of three cornerstone pages targeting those opportunities.
- To support the cornerstone content, we implemented a strategic writing plan, including blog articles and PR content, to build topical relevance and improve search visibility over time.
- Alongside content, we managed the technical SEO—optimising mobile usability, improving load speeds, and ensuring Core Web Vitals compliance—to build a solid foundation for sustainable growth.
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This holistic approach reflects the value of partnering with a performance-focused SEO company that balances brand protection with long-term visibility gains.
SEO Results
Organic Traffic
Daily Organic Traffic Average
Keyword Visibility Increases
Visibility shows how often your brand appears in search, helping drive traffic, awareness, and credibility—making it the ultimate search metric because it reflects both reach and ranking performance in one view. Metrics show % increases.
