The Challenge
The client had strong brand visibility in search (6,800 monthly branded searches) but lacked traction in high-intent, non-branded keywords—missing a significant opportunity to drive consumer traffic. Critically, they had no ranking for their most important topical industry keyword, a key driver of consumer interest in their core financial product.Â
Our SEO Agency‘s goal was to shift SEO performance from brand-heavy visibility to high-volume, non-branded search terms to grow market share.
The Solution
We led a full website design and development on WordPress, integrating the SEO content strategy into the build’s foundation. Custom cornerstone pages were developed around the client’s core service areas, targeting high-volume non-branded keywords. These were supported by a structured internal linking strategy, long-tail blog content, and technical on-page optimisations, including structured data, meta descriptions, and H1/H2 alignment.
Our content strategy aggressively supported the cornerstone pages, with all efforts designed to build topical authority and search relevance over time.
HubSpot CRM tracked leads from initial organic contact to sale, ensuring visibility into lead quality and revenue impact.
