Kridzil

July 28, 2025

Loved working with the team! Besides their positive and awesome attitude, they are always ready to assist and have driven our project objectives in every way possible. Would recommend them to anyone any day!

Marisa Lensink

Marketing Manager

Overview

Kridzil Resort, nestled in the heart of Margate’s vibrant coastline, partnered with Digitlab to create a fresh, mobile-optimised website that not only mirrors the resort’s family-friendly beach atmosphere but also enhances visibility and user experience across all devices. With a focus on visual storytelling, seamless booking, and strategic SEO, Digitlab delivered a platform that is both inspiring and performance-driven.

Objectives

Kridzil sought a website solution that would achieve the following:

Offer a modern, mobile-responsive design with a warm, coastal feel

Streamline content and navigation for improved user engagement

Increase organic search traffic through keyword-targeted SEO

Integrate a smooth booking system and support the resort’s timeshare messaging

Optimise image assets to ensure faster loading and better user experience

Design Concept & Aesthetic Direction

The Kridzil website was designed to capture the relaxed, family-friendly charm of a coastal getaway in Margate. We embraced a clean, welcoming aesthetic with ocean-inspired color palettes and bright visuals to reflect the warmth and accessibility of the accommodation. The site uses generous whitespace and structured layouts to communicate a sense of calm and clarity, making it approachable for users across all age groups.

Solution

Digitlab designed a fully customised WordPress site using Elementor to reflect Kridzil’s coastal charm. The design leaned into turquoise and ocean blues, soft wave patterns, and immersive hero videos that echoed the beachfront vibe. Custom global templates ensured a unified visual experience across every page and device. The site structure, fonts, and layouts were optimised for mobile traffic. The team also integrated SEO-rich content, strategically targeting high-traffic keywords. A robust media management approach was taken – compressing and tagging images – to maintain speed without compromising aesthetics.

SEO Strategy & Performance Optimisation

SEO efforts centred on both branded traffic and broader search demand. Kridzil’s strong domain authority was leveraged to broaden reach into competitive search spaces. Additionally, the site featured location-optimised content, local SEO tactics, and engaging blog material that showcased the best of the Kridzil experience – perfect for searchers seeking both fun and relaxation.

Digitlab subtly integrated Kridzil’s timeshare model into user journeys, highlighting it as an attractive long-term option without disrupting the core, leisure-booking focus.

Conclusion

Digitlab successfully delivered a website that beautifully encapsulates the Kridzil brand – calm, fresh, and family-friendly – while empowering the resort to scale its visibility.

Through intuitive design, strategic SEO, and immersive user experience, Kridzil is now well-positioned as a go-to destination for travellers exploring Margate’s sun-soaked coastline.

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