Client Overview
Kudu Capital AG connects African entrepreneurs with global capital to scale businesses that deliver meaningful economic and social returns. Operating from Switzerland with an African investment focus, the firm needed a digital presence that reflected its strategic positioning and credibility with international investors.
The Approach
We started with strategic discovery, unpacking Kudu’s unique value proposition — blending African insight with global standards — and their commitment to ESG, local development, and knowledge transfer.
We then translated this into a refreshed brand identity and digital ecosystem that could:
- Evoke trust and professionalism
- Communicate social, economic, and environmental impact
- Scale across platforms and investment categories
Logo Design
The kudu is more than just a namesake — it’s a symbol of agility, grace, and strength. We crafted a custom logo featuring the actual animal, stylized with clean lines and bold form to convey elegance and forward-thinking energy. Its upright stance represents leadership, resilience, and momentum — echoing Kudu Capital’s purpose-driven role in Africa’s development story.
Paired with a clean logotype and a rich, earthy color palette, the logo captures a sense of place and power — communicating both legacy and aspiration in one timeless mark.
Deliverables
We developed a complete brand and digital suite, including:
- Visual Identity
A modular logo system, brand color palette, and typography framework.
- Brand Assets
A 10-second animated logo reveal, PowerPoint template, business card variations, a social media banner suite, and letterhead design.
- Digital Platform
A bespoke WordPress website with interactive investment pages, ESG content, portfolio pieces, a structured team section, and optimized SEO.
Brand Guide
To ensure consistency across every brand expression, we developed a comprehensive Brand Guide — the go-to reference for all things Kudu.
This “brand bible” includes:
- Logo construction and clear-space rules
- Typography hierarchy (Plaak and Roboto usage)
- Approved color palette with HEX references
- Brand tone, messaging, and usage examples
- Imagery guidance and inspiration sources
This document safeguards the integrity of the brand as it grows — ensuring every stakeholder, partner, or vendor aligns to a single vision. Whether it’s a pitch deck, email signature, or investor brochure — the Brand Guide makes it easy to stay consistent, credible, and compelling at every touchpoint.
The Result
Kudu Capital transformed into a brand that speaks with authority and purpose. The new identity is rooted in African authenticity, backed by international standards, and built for scale.
The website is more than a corporate touchpoint — it’s a strategic storytelling platform that showcases investments, builds trust, and highlights the tangible impact Kudu is making.
They now have a consistent, scalable brand presence — from pitch to boardroom to browser — built to fuel Africa’s next wave of growth.
