Client Overview
Posterity Student Living, part of the Posterity Group, is a Pretoria-based student accommodation brand offering modern, secure residences for students at institutions such as the Tshwane University of Technology (TUT) and the Sefako Makgatho Health Sciences University (SMU). Their residences—such as Madeira Isles, Muzinda and Casa JJ—combine comfortable living, community‑driven programmes and student‑centred services. The brand aims to go beyond “just a place to stay” by embedding wellness, academic support and social experience into the offering.
The ChallengeÂ
Posterity Student Living had a strong service proposition but the digital experience was not fully aligned with the ambition. They needed a website that would:
Clearly communicate the full breadth of their offering (residences, student programmes, support services)
Speak directly to students and their families, with a tone of belonging, safety and community
Differentiate the brand in a competitive student‑housing market
Support lead capture and leasing enquiries in an environment where students expect streamlined digital journeys
Be built on a robust, future‑proof platform (e.g., ease of updates, mobile‑friendly design)
Objectives
Brand clarity & positioning – Present Posterity as more than accommodation: a community, a support ecosystem, a student lifestyle platform.
Improved user journey – Ensure prospective students and parents can quickly understand residences, programmes and apply/enquire with confidence.
Lead generation uplift – Increase enquiry form submissions and bookings from the website.
Mobile‑first optimisation – Given the student audience, ensure excellent mobile experience and fast load times.
SEO & visibility – Improve organic visibility in search enquiries for student accommodation in Pretoria.
Key Insight / What We Learned
“When your audience is students — they don’t just choose a room, they choose a lifestyle.”
We learned that student accommodation websites must do more than showcase rooms: they need to communicate value beyond the roof‑cover. A sense of connection, support, safety and community drives engagement, particularly for first‑time renters. The website needs to quickly answer: “Will I thrive here?” more than “Can I live here?”.
For digital agencies working in this category, success rests on aligning site design and content with that mindset, and ensuring the journey from discovery to enquiry is seamless.
Our Approach
Brand & positioning
We began by clarifying the brand story: Posterity isn’t just a room — it’s a community and support system. We refined messaging to highlight student‑wellbeing programmes (lifestyle, activities, assistance) shown on the site.
Technical build & launch
We recommended building on a flexible CMS (e.g., WordPress) with clean templates for residences, integrated lead‑capture forms and analytics tracking. Performance benchmarks (page speed, responsive layout) were set. We also prepared starter SEO groundwork: meta descriptions, structural markup, content optimised for localised student accommodation keywords (Pretoria, TUT, SMU etc).
User experience & design
We re‑mapped the site architecture with the user in mind: “residences” → “programmes” → “apply/enquire”. Visuals emphasised vibrant student life, safety, modern interiors and community spaces. Key calls‑to‑action for enquiry/leasing were placed logically. Mobile design was prioritised and all pages designed for clarity and speed.
Roll‑out & optimisation
Post‑launch we scheduled regular review sessions to assess analytics (traffic, bounce rate, conversions), user behaviour and to optimise content and positioning based on real‑world usage. We also aligned with Posterity’s leasing team to ensure digital leads were properly captured and followed up.
“Our goal was to turn Posterity’s website into a gateway — not just to a residence, but to a student journey. The design, content and structure all work together to communicate purpose, community and conversion.”
The Result
Posterity’s student accommodation website transformed from a static brand presence into a vibrant, youth-focused digital platform that connects, informs and converts.
Students now land on a homepage that feels alive with colour, clarity and confidence — built to support mobile-first behaviour and fast decision-making. Navigation flows are intuitive, forms are smart (and conditional), and every residence has a distinct, welcoming digital identity.
Key outcomes included:
A significantly improved mobile experience, optimised for load speed, readability and navigation
Clearer conversion paths for prospective students, leading to an uplift in form engagement and enquiries
SEO-optimised content structure and cornerstone pages for improved visibility around “student accommodation in Pretoria”
A digital brand experience that reflects Posterity’s mission: more than just accommodation — a complete student lifestyle
Behind the scenes, the new WordPress build is flexible and scalable. Site admins now have full control over updates and blog content, and the infrastructure is compliant, secure, and ready for future integration — from WhatsApp automation to retainer-based growth support.
With a strong technical foundation, youth-centric UX, and performance-first thinking, the new Posterity site is ready to help more students find their future home.
