“The new Invicta Holdings website is both stunning and user-friendly. We’ve received excellent feedback from our stakeholders who appreciate the improved access to information and the overall design. “
L’lani van der Watt – Digital Marketer, Invicta Holdings
ChallengeÂ
Invicta Holdings’ outdated website made it difficult to effectively communicate its diversified business portfolio to shareholders and potential investors. The lack of a user-friendly interface and comprehensive Investor Relations section made accessing essential financial information and understanding the company’s strategic direction challenging. This gap limited shareholder engagement and potential investment opportunities, necessitating a complete digital transformation to better reflect Invicta’s growth and vision.Â
Solution
Defining Personas and User Journeys
We conducted a detailed workshop to understand Invicta’s unique positioning and objectives, and defined key messaging focused on Invicta’s international expansion goals and diverse subsidiaries. Additionally, we mapped out key website personas and their journeys, ensuring a user-centric experience tailored to shareholders, potential investors, media, and regulators.
Enhanced Investor Relations
We developed a comprehensive Investor Relations section, centralising access to financial documents, annual reports, and corporate governance information. Integrated a custom PDF upload system for seamless document management.
“Digitlab’s team were highly responsive, meeting every deadline and delivering a product that exceeded our expectations. Their strategic approach and technical expertise helped us achieve a website that aligns perfectly with our goals. We would highly recommend their services to anyone looking to transform their digital presence.”
L’lani van der Watt – Digital Marketer, Invicta Holdings
User-Centric and Interactive Design
We developed a modern, responsive WordPress website, focusing on creating a seamless and engaging experience for all users. The site features a clean, intuitive navigation structure to guide shareholders, investors, and media through the content effortlessly. To enhance engagement, we incorporated interactive elements such as parallax scrolling, hover effects, and videos, enriching the visual appeal and effectively directing users to key information, making the browsing experience more dynamic and informative.
Dual Content Management Channels
We developed a dual content ownership model that allows Invicta to update stakeholder content promptly without being hindered by web management processes. Digitlab retains control over design and structural elements, ensuring a seamless user experience and compliance with JSE communication requirements.
Robust Security Infrastructure
We implemented a robust secure hosting structure tailored to the unique needs of a WordPress website for a JSE-listed company. This included measures to protect sensitive data and uphold the company’s reputation, keeping the site safe from penetration.
Technical Integrations
We integrated Profile Data’s real-time share price  to provide live financial updates directly on the website, ensuring shareholders have instant access to current market information. To streamline document management, we developed an advanced system within WordPress that allows for efficient organisation and retrieval of financial documents.Â
Additionally, we implemented Gravity Forms for capturing data and Mailchimp Transactional Email for seamless communication, enabling Invicta to manage stakeholder interactions effectively and maintain up-to-date records, all while ensuring a user-friendly experience.
About Invicta Holdings
Invicta Holdings Limited is a prominent investment holding and management company based in South Africa. With a diversified portfolio, the company has significant interests in various industries including engineering solutions, automotive, and capital equipment distribution. Invicta is known for its strategic acquisitions and robust growth, both locally and internationally. The company is committed to delivering value to shareholders and aims to expand its global footprint, with a goal of having 50% of its subsidiaries operating internationally by the end of 2025, while maintaining its strong South African roots.
