Case Study:

What a Website Upgrade Did for Sandy Place

Client:
Country:
Loved working with the team! Besides their positive and awesome attitude, they are always ready to assist and have driven our project objectives in every way possible. Would recommend them to anyone any day!
Marisa Lensink
Marketing Manager

Key Results

In the first month after the new website launch, organic traffic from Google increased by 224%. Fewer visitors left the site immediately (bounce rate dropped), and contact form submissions tripled.

About the Client

Sandy Place is a family-friendly holiday resort located in St Lucia, South Africa. Their team partnered with Digitlab to improve their website so they could attract more visitors and encourage direct bookings through their own platform rather than relying on third-party services.

The Objective

Our goal was to enhance the website to better serve both the business and its customers. We set out to create a mobile-friendly experience, implement a solid structure to support strong search engine visibility (SEO), and seamlessly integrate the online booking system. By focusing on these improvements, we aimed to provide a smoother user journey, increase customer engagement, and ultimately drive more reservations.

 

“Redesigning the Sandy Place website was about more than just aesthetics — it was about making people excited to travel. Every design element had to serve a purpose: guiding users smoothly from interest to booking.”

— Lead Designer, Digitlab

Design Concept & Aesthetic Direction

The new Sandy Place website was designed to reflect the relaxed, welcoming nature of this coastal retreat. Our goal was to create a digital experience that feels as inviting and tranquil as the destination itself — simple to navigate, visually calming, and aligned with the essence of a seaside escape.

The design draws directly from the natural beauty surrounding Sandy Place. Soft, sandy tones, ocean-inspired blues, and clean, spacious layouts create a calm and inviting atmosphere. Organic shapes, high-quality imagery, and subtle textures echo the coastline, ensuring every detail of the website feels connected to the environment guests will experience in person.

Smart Booking, Seamless Experience

Booking is no longer a barrier – it’s part of the journey. The Profit Room engine was embedded into the site, offering real-time availability, secure checkout, and a smooth user path to reservation – all with zero redirects.

Optimised for Speed and Discovery 

  • SEO Strategy: Centered on keywords as well as the site including cornerstone content pages for accommodation, activities, and local attractions. 
  • Local SEO: A fully optimised Google My Business profile and consistent online listings elevate visibility in high-intent local searches. 
  • Media Handling: Images were compressed and tagged for performance to ensure fast load speeds and improved searchability. 

Analytics & Conversion Tracking

With Google Tag Manager and Analytics set up, every scroll and click is measured. Conversion tracking tools help the resort monitor booking activity, contact form submissions, and engagement – empowering the team to fine-tune marketing strategies over time. 

Performance Highlights (First Month After Launch)

Metric Before After Change
Organic Sessions
382
1,240
+224%
Avg. Session Duration
45 sec
1.5 min
+107%
Bounce Rate
78%
47%
-31%
Pages per Session
1.3
2.6
+100%
Contact Form Submissions
12
39
+225%
Click-to-Call Events
5
16
+220%
Scroll Depth >75%
110
370
+236%

“We focused on fast SEO wins and a great mobile experience — and the results came quickly.”

— Digitlab Strategy Team

Final Takeaway

With Digitlab, Sandy Place gained more than just a website — they gained a digital experience that reflects the warmth, tranquility, and coastal charm of their destination. The new site is inviting, intuitive, and beautifully connected to its natural surroundings, redefining what it means to escape to the seaside, starting from the very first online interaction.

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