The Challenge
Multinational SEO: Scaling Reach in B2B SAAS Products
A niche B2B SaaS provider needed to scale organic reach, search visibility, and traffic across multiple international markets without relying on backlinks or paid media. The business was looking for long-term, sustainable traffic growth to support lead generation, with a clear focus on regional performance in South Africa, the UAE, and the UK.
Solution
As the partner SEO company, we developed a thought leadership-led SEO content strategy anchored by a structured internal linking framework.
Content Cornerstone Strategy
Each software module became a content pillar, enabling us to build search relevance around distinct keyword clusters. This structure aligned with how the product was sold, helping to create intent-driven content for each module.
Using SEMrush, we guided keyword research, topic prioritisation, and performance tracking. The campaign was adapted to suit each regional market, with content themes and search priorities tailored to the unique objectives and search demand in South Africa, the UAE, and the UK.
An internal linking framework supported the strategy, connecting related articles to cornerstone module pages, reinforcing topical authority and enhancing user experience.
Research and Direction
Our research and reporting process, driven by SEMrush, formed the campaign’s backbone. From the outset, we conducted in-depth keyword research to identify high-value opportunities across each module of the SaaS product. These insights shaped the content strategy for each region, ensuring we targeted relevant search terms that were aligned with search volume and business objectives.
Ongoing performance reporting tracked keyword movements, traffic trends, and content engagement across all three markets. This allowed us to continuously refine the strategy—doubling down on what worked, adjusting underperforming areas, and aligning content themes with evolving user search behaviour and business priorities.
This approach enhanced search relevance, keyword footprint, and user engagement, without any investment in backlink campaigns or paid channels.
