The Serene Escape for Baywater Resort

June 18, 2025

Loved working with the team! Besides their positive and awesome attitude, they are always ready to assist and have driven our project objectives in every way possible. Would recommend them to anyone any day!

Marisa Lensink

Marketing Manager

Overview

Baywater Resort, a tranquil haven nestled in Sedgefield along South Africa’s renowned Garden Route, is a unique setting that offers the perfect blend of relaxation, adventure, and family-friendly fun.

With a clear vision to modernise its digital presence and deliver an exceptional online experience, Baywater Resort began designing a new website that would reflect its diverse offerings, significantly enhance user experience, and drive greater direct bookings.

From the Designer’s Perspective:

The Baywater Resort website was designed to be a digital reflection of the serene beauty and relaxed atmosphere of Sedgefield’s coastline. Drawing direct inspiration from its picturesque beaches and calm ocean views, the design aims to capture the essence of a perfect coastal getaway.

Our colour palette features soothing ocean blues and seafoam greens, echoing the natural tones of the sea and sky.

This visual direction invites visitors to unwind and explore, evoking the feeling of salt air, sandy toes, and lazy beach days. Every element – from colour to movement – was chosen to convey a strong sense of place and relaxation, encouraging users to see Baywater Resort as their ideal seaside escape.

Objective

The primary objective for the Baywater Resort website redesign was to deliver a platform that would transform the user experience, dramatically increase visitor engagement, and boost online bookings. Our specific goals included:

Elevating Design & User-Friendliness: Updating the website’s aesthetic to be more visually appealing and intuitively easy to navigate.
Enhancing Mobile Experience: Ensuring seamless mobile responsiveness across all devices, given the prevalence of mobile Browse.

Boosting Search Visibility: Optimising the site’s SEO to achieve higher rankings and attract more organic traffic.

Streamlining Bookings: Implementing an efficient, user-friendly online booking system.

Strengthening Security: Enhancing website security to protect user data and maintain trust.

Solution

Our team had a great time redesigning the Baywater Resort website! We really focused on capturing the true essence of the brand, understanding who our visitors are, and aligning with the resort’s goals.

By collaborating closely with the Baywater team, we created a vibrant digital strategy that beautifully showcases the resort’s stunning surroundings, top-notch facilities, and a variety of fun activities for everyone to enjoy.

User Journey Workshop

We started the project by conducting a comprehensive user journey workshop. This important step allowed us to uncover potential customer pain points, identify key touchpoints throughout the booking process, and gain a deep understanding of how users interact with the website. The insights gained from this workshop were crucial in refining our user experience strategy, ensuring a smooth journey from the moment a visitor lands on the site to their final booking confirmation.

Tailored Travel Buyer Journey

Recognising that potential guests visit the website at various stages of their travel planning journey, we developed a content strategy specifically tailored to each phase—from initial exploration and dreaming to active comparison and final booking. This personalised experience enabled us to effectively meet the needs of Baywater’s ideal customers, encouraging conversions through engaging content, stunning visuals, and clear calls to action.

Technical Scope

Our team worked with Baywater Resort to ensure the technical setup aligned with their operational needs. This included:

Google Analytics Access: Accessing Google Analytics was essential for tracking website traffic and optimising user engagement.

Google Tag Manager Access: This provided us with enhanced control over tracking functionalities and event setup, enabling more precise data collection and analysis.

ProfitRoom Booking Integration: We seamlessly incorporated ProfitRoom booking links and embed scripts directly into the website, facilitating effortless and secure online reservations.
Responsive Design: Mobile responsiveness was a critical focus, given that over 50% of the website’s traffic originates from mobile visitors. Every single template was designed with optimal mobile and tablet configurations in mind, guaranteeing a flawless experience on any device.

Design and User Experience (UX)

The design of the new website draws profound inspiration from Baywater’s stunning natural surroundings. Large, vibrant images bring the serene landscapes and tranquil ambiance of the resort vividly to life. The website was meticulously crafted with an intuitive, easy-to-navigate interface, significantly enhancing overall user engagement and satisfaction.

Development

Recognising that potential guests engage with the website at various stages of their travel planning journey, we developed a sophisticated content strategy tailored to each phase – from initial exploration and dreaming to active comparison and final booking. This personalised experience helped us to perfectly cater to the needs of Baywater’s ideal customers, encouraging conversions through compelling content, breathtaking visuals, and clear calls to action.

Baywater’s Next Chapter Begins Here

Baywater Resort embraced this digital transformation with clarity and purpose. Their team brought invaluable insights, a deep understanding of their guests, and a strong commitment to excellence throughout the project.

Together, we crafted more than just a website—we built a digital experience that captures the spirit of the resort and makes booking a getaway as seamless as the stay itself. Baywater Resort now stands with a future-ready platform that welcomes the world to Sedgefield’s coastline with confidence and charm.

Ready to start your success story?

Since 2010, we’ve helped brands grow by listening to their data. We turn insights into creative strategies that connect customers and drive results. In a data-driven world, you need a data-driven partner.

Start your Journey

Browse through our products & services

We are an experienced, data-driven marketing firm that utilises our extensive marketing expertise and marketing software partnerships to market businesses, cultivate brands, produce leads, and streamline sales and marketing pipelines.