Brand Focus


Likes don’t pay the bills

Brand Focus, Business, Strategy Focus

Not all social metrics matter as much as others. In this article, learn more about how to track return on investment on things which directly impact your business.

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Looks do matter

Brand Focus, Business, Digital Focus

Ever had an experience like this? You have an appointment at a company that you have never dealt with before. You arrive, on time for your...

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The Power of Personal Brand

Brand Focus

The Power of Personal Brand Your personal brand is one of the most valuable assets you can control. Your brand helps you build a career,...

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Personal Branding: The Value of a Platform

Brand Focus, People Focus

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to say or something...

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Online Personal Branding: Establishing Narrative

Brand Focus, People Focus

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do these things....

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DigitLab, representing digital innovation at the Loeries

Brand Focus, Digital Focus, Our News

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries’ Digital and Interactive Communication category.

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Can We Control Fake News And Its Effect On Business?

Brand Focus, Business, Digital Focus

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the...

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Shifting Focus From Success to Significance

Brand Focus

Brand love doesn't come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance....

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What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

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