Everything you need to know about the hashtag

The # symbol, also called a hashtag, is, by Twitter’s definition, “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception, the hashtag has become a fundamental tool in the facilitation and monitoring of conversation across social media.The # symbol, also called a hashtag, is by Twitter’s definition “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception the hashtag has become a fundamental tool …


Brand yourself

"You" are The Brand"You" are The Brand - personal branding for mere mortals. Just as celebrities and corporate brands use tactical strategies to market themselves, so we too need to build brand equity and a name for ourselves ...


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