Brand Focus


How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

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Be Brave: Differentiate with Digital

Brand Focus, Digital Focus • One Comment

Digital presents a powerful opportunity for brands to differentiate themselves against competitors....

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How Brands are Using Video

Brand Focus • One Comment

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.

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Are you the biggest contributor to your brand sentiment?

Brand Focus, Strategy Focus

It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you...

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Harnessing your digital platforms to retain key talent

Brand Focus

Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential...

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Charities: You Need to Tell Your Story

Brand Focus

In honour of Mandela Day, DigitLab took to heart the philosophy of give a man a fish, and he eats for a day. Teach a man to fish, and he eats for the rest of his life. We wanted to use our knowledge and skills to empower others to take control of their own story and ability to reach the audience they needed to in a sustainable way.

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This Week in Digital: 26 June 2015

Brand Focus

Welcome back to your weekly roundup of our highlights in the digital world, coming to you just in time for you to hold your own in any...

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Who has the Influence These Days?

Brand Focus, Digital Focus, People Focus

In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to...

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Love for brands uplifting local communities

Brand Focus

National pride can be a tricky thing at times depending on where you live. Pride in one’s city is often easier to foster and take on. Brands that work towards the good and promotion of a city or town can expect to generate a good deal of brand love in return. Because we all love it when we see our city promoted, when we see it flourish. And changes and improvements to our locality – to things like streets corners, parks and public squares – are things we really can see and feel.

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