Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.
National pride can be a tricky thing at times depending on where you live. Pride in one’s city is often easier to foster and take on. Brands that work towards the good and promotion of a city or town can expect to generate a good deal of brand love in return. Because we all love it when we see our city promoted, when we see it flourish. And changes and improvements to our locality – to things like streets corners, parks and public squares – are things we really can see and feel.