Digital Swarm, another successful Digital Marketing event in Durban.

Hosted at the beautiful Vega Durban campus, 2017's second Digital Swarm was a success. Yet again, all the Digital Swarm tickets sold out in less than 24 hours.


Lessons Learnt Chasing A Dream: Leadership, Motivation and Hertzberg’s Hygiene Factors

Keith Coats, the man who was both my mentor and mentoree, helped me realise that helping people unlock their true potential meant they needed to be motivated and inspired.

There are many different leadership styles and ways of motivating staff, but Keith approached motivation in a similar way to Fredrick Hertzberg.


What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.


Improving the Relationship Between Data Analysts and Marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable people in your marketing team as they can help brands understand consumer motives faster, build intuitive interfaces and trigger customer actions, all by using data effectively.


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.


User Journeys are Broken

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey... We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.