The 1 percent – what does ‘rich’ really mean?

One of the biggest misconceptions in South Africa and in most parts of the world is how we define wealth.One of the biggest misconceptions in South Africa and in most parts of the world is how we define wealth. We refer to the wealthy portion of society as ‘the 1 percent’, but recent studies have shown though that more people fall into this club than one might think ...


Job perks and employee work choice

Job perks are playing a bigger role in employee job selection decisions. One of the main reasons most of us work is to earn money – aside from the self-fulfillment, satisfaction, and sense of accomplishment, working for a living eventually comes down to the Rands and cents.Job perks are playing a bigger role in employee job selection decisions. Here are a few work perks to make you green with envy…


FYI – the 21st century workplace

Today’s workplace environment has changed dramatically compared to the days of the baby boomer's workplace.Today’s workplace environment has changed dramatically compared to the days of the baby boomer's workplace. Just the other day, my 'baby boomer' parents sat astonished as I explained the amazing day we had in the office ...


Attracting the twentysomething worker

I came across this article from Fortune Magazine, and, as an unashamed Gen Y, it was such a great read, so I thought I’d share a few relevant insights from Nadira Hira’s field guide to Generation Y...


Playing by the rules of the Consumer Protection Act

In a recent Memeburn article, Candice De Carvalho discusses how the Consumer Protection Act (CPA) will affect marketing across social networks, as well as online advertising and retailing in South Africa: