People Focus


Personal Branding: The Value of a Platform

Brand Focus, People Focus

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to say or something...

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Online Personal Branding: Establishing Narrative

Brand Focus, People Focus

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do these things....

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Digital Swarm, another successful Digital Marketing event in Durban

Business, Digital Focus, Our News, People Focus

Hosted at the beautiful Vega Durban campus, 2017’s second Digital Swarm was a success.

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Lessons Learnt Chasing A Dream: Leadership, Motivation and Hertzberg’s Hygiene Factors

Business, People Focus, The Five Year Mark

Keith Coats, the man who was both my mentor and mentoree, helped me realise that helping people unlock their true potential meant they...

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital...

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Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed.

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

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User Journeys are Broken

Digital Focus, People Focus

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss ‘Design Thinking’ and ‘User Experience’ at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey… We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.

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