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People Focus


What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed....

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.

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User Journeys are Broken

Digital Focus, People Focus

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest...

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Spotlight On… Zuzi Seoka

Digital Focus, People Focus • One Comment

With The Loeries approaching in August, we were inspired by the combined creative forces of the brand communication industry returning...

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Spotlight On… Sam Wright

People Focus

Our #DigitLabSpotlight caught Editor of Tech Girl, and newly minted employee of Webfluential, Sam Wright in its beam this week.

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Spotlight On… Mbali Zondo

People Focus

This week’s #DigitLabSpotlight caught Apple South Africa’s PR and Communications Manager, Mbali Zondo, in its beam and captivated us....

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Relationships are reality for Influencers

People Focus

Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion....

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Spotlight On… Nicola Ashe aka Ask Ashe

People Focus • One Comment

You may have seen creator of Ask Ashe, Nicola Ashe, around online – and if you haven’t yet, well then welcome and please enjoy your stay with this passionate and authentically driven lifestyle blogger.

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