People Focus


Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed.

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

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User Journeys are Broken

Digital Focus, People Focus

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss ‘Design Thinking’ and ‘User Experience’ at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey… We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.

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Spotlight On… Zuzi Seoka

Digital Focus, People Focus • One Comment

With The Loeries approaching in August, we were inspired by the combined creative forces of the brand communication industry returning...

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Spotlight On… Sam Wright

People Focus

Our #DigitLabSpotlight caught Editor of Tech Girl, and newly minted employee of Webfluential, Sam Wright in its beam this week....

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Spotlight On… Mbali Zondo

People Focus

This week’s #DigitLabSpotlight caught Apple South Africa’s PR and Communications Manager, Mbali Zondo, in its beam and captivated us.

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Relationships are reality for Influencers

People Focus

Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion....

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Spotlight On… Nicola Ashe aka Ask Ashe

People Focus • One Comment

You may have seen creator of Ask Ashe, Nicola Ashe, around online – and if you haven’t yet, well then welcome and please enjoy your...

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Spotlight On… Christine Meintjes

People Focus • One Comment

This week’s #DigitLabSpotlight is firmly trained on founder of the majorly successful wedding and lifestyle inspiration site, The Pretty Blog.

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