Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?
Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion. Today, individuals on social media get to pick and choose who and what they listen to and those who once had little chance of being heard can now broadcast their messages across the world.
Welcome to your weekly round-up of the digital and tech developments of the week that we deem to be newsworthy. That’s not to say items not mentioned weren’t important, but for us, your time is – so we like to keep this short, simple, and to the point.