Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant.
February 16, 2015• People Focus
With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is important to building a good relationship with them. A growing trend in retail is ‘playsumerism’, a type of consumerism that focuses on offering customers something more. Something more than the usual, the expected, the uninvolved. Brands engaging in playsumerism put together campaigns that offer customers life-enhancing experiences, ones that are fun, engaging, unique, surprising, off-beat, or even challenging.
February 13, 2015• People FocusRead More →
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