People Focus


Smart Brands Up-Skill Their Customers

People Focus

Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant.

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What brands can learn from the humanness of HONY

People Focus

If you haven’t yet heard of the wildly popular Humans of New York (HONY), then it’s a good thing you’ve stumbled across this blog...

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Make customers wait at your peril

People Focus

In October of last year Starbucks launched a mobile app for 150 of its stores in Portland, Oregon that allows customers to place and pay...

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Why making your clients sweat is a good idea

People Focus

With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is important to building a good relationship with them. A growing trend in retail is ‘playsumerism’, a type of consumerism that focuses on offering customers something more. Something more than the usual, the expected, the uninvolved. Brands engaging in playsumerism put together campaigns that offer customers life-enhancing experiences, ones that are fun, engaging, unique, surprising, off-beat, or even challenging.

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Marketing to Africa’s low-connectivity feature phone users

People Focus

Key to Africa’s IT story is the mobile phone, a device that has connected millions to the internet who would otherwise have had no access...

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Millennial Moms a powerful niche market

People Focus

Millennials are the generation born between 1981 and 1996....

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Generation Why

People Focus

If Gen X were the rebels, Gen Y are the trailblazers.

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The Millennials are the Eco-Warriors We’ve Been Waiting for

People Focus

Being a millennial is more than purely being born in the right time bracket, and not as bad as having to take on the hipster mantel....

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Keeping your child safe from cyberbullies

People Focus

We all love our kids and would do pretty much anything to ensure their well-being, right?...

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#JOMO is the new #FOMO in 2014

Digital Focus, People Focus

Step aside #FOMO, #JOMO is here!

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