DigitLab, representing digital innovation at the Loeries.

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.


Digital Swarm, another successful Digital Marketing event in Durban.

Hosted at the beautiful Vega Durban campus, 2017's second Digital Swarm was a success. Yet again, all the Digital Swarm tickets sold out in less than 24 hours.


Can We Control Fake News And Its Effect On Business?

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the Study of Journalism suggests that 51% of people with online access use social media as their primary news source.


Progressive Web Apps Are Taking On Native Apps.

With mobile devices, the two most common ways of accessing information is either through an app or through the web via a browser. However, the web has recently taken strides to compete with native apps. Over the last couple of months, the web has been developing and changing in an effort to compete with native apps, including developing icons that live on mobile devices which can be managed like any other app, allowing access to the mobile device’s built-in functions, such as Bluetooth, GPS and the device’s camera.


What Conan O’Brien Taught Us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:


Are you targeting Micro-Moments over the holidays?

As people wind down for the holidays we will see an increase in Micro-Moments online.


What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.


#InnovationMonth: How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.


Art & Algorithms

Photo app Prisma has taken the internet by storm with millions of downloads in its first week. Unlike apps like Instagram that overlay filters, Prisma uses a deep learning algorithm to turn your photo into an artwork based on different graphical styles of popular artists.