What Conan O’Brien Taught Us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:


Are you targeting Micro-Moments over the holidays?

As people wind down for the holidays we will see an increase in Micro-Moments online.


What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.


#InnovationMonth: How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.


Art & Algorithms

Photo app Prisma has taken the internet by storm with millions of downloads in its first week. Unlike apps like Instagram that overlay filters, Prisma uses a deep learning algorithm to turn your photo into an artwork based on different graphical styles of popular artists.


Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and towards something harder for marketers to quantify – conversational search queries.


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Be Brave: Differentiate with Digital

Originally published as Be brave: Differentiate with digital on Bizcommunity


User Journeys are Broken

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey... We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.