Digital Focus

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.

Hosted at the beautiful Vega Durban campus, 2017's second Digital Swarm was a success. Yet again, all the Digital Swarm tickets sold out in less than 24 hours.

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the Study of Journalism suggests that 51% of people with online access use social media as their primary news source.

With mobile devices, the two most common ways of accessing information is either through an app or through the web via a browser. However, the web has recently taken strides to compete with native apps. Over the last couple of months, the web has been developing and changing in an effort to compete with native apps, including developing icons that live on mobile devices which can be managed like any other app, allowing access to the mobile device’s built-in functions, such as Bluetooth, GPS and the device’s camera.

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

As people wind down for the holidays we will see an increase in Micro-Moments online.

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.