Social Media: To infinity and beyond!

Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how 'trivial' some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin ...


The myths of social networks – Businesses vs Students

What is social media?With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts about these networks! Two of the main groups are businesses and students ...


A look at the history of social networking

So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos ... but where did this all come from?So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos ... but where did this all come from?


LinkedIn in Africa 2012 Stats [infographic]

Nearly 6 million people are using LinkedIn in Africa.Proving that LinkedIn is becoming a great resource to connect with people in Africa. As international investment into Africa grows we are seeing great potential to connect with Africa's brightest minds through this professional social network.


LinkedIn in South Africa 2012 [infographic]

Over the last few years we have been tracking the growth of LinkedIn in South Africa.In 2011 we saw an 83% growth (600 000 professionals) from this year and in 2012 a 45% increase with a total of 1,6 million people.


Mercedes-Benz Tweet Fleet [case study]

Like phones, cars are getting smarter.In times of recession, where consumers are reluctant to splash out on expensive new cars, being at the forefront of technology is one way car brands are remaining competitive and convincing consumers to part with their hard-earned cash ...


Captcha got your tongue?

SPAM, no not the popular English canned meat, but the online nightmare that most website owners face every day.SPAM, no not the popular English canned meat, but the online nightmare that most website owners face every day. What exactly is spam you ask? Spam is any unwarranted interaction or input on a website, whether malicious or for the benefit of the spammer ...


Google just gets me: The magic of boolean search

Have you ever wondered who knows you best? Is it possible that anyone can know what you're thinking or what you want?The way I use Google and benefit from it has changed somewhat over the past decade. In the past I would type in a question or one word and hope for the best. But these days I use the greatest search tool of all – Boolean magic! Knowing how to make searching easier saves time and ultimately helps result in more valuable and relevant information ...


Why businesses should join the Twitterverse

Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online.Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online. Let's face it, no-one has the time, energy, or the patience to read a five page essay on why they should invest in your company. It's for this very reason that Twitter is so effective. You're limited to 140 characters, and have to get your point across in a matter of a few words ...


Is technology leaving education behind?

Photo © britannica.comWith technology tripping over itself in its rush from one improvement to the next, progress and change have never been more rapid. Even ‘rapid’ seems an understatement. Except in one area: education. And that seems to be the case globally, not just here in South Africa, where we’re still struggling to give every child an education, never mind figuring out how to give them an education that keeps pace with global trends ...