How to brand yourself online to get a better job

Finding a job can be the most frustrating experience.Finding a job can be the most frustrating experience. I have good and bad news for you, students of today. The bad news is that the job market is more competitive than ever. The good news is that you can do something about being seen before other candidates ...


Pinterest: Hidden agendas or not?

Unsurprisingly retail and fashion brands are jumping on the Pinterest bandwagon. Fast.Unsurprisingly retail and fashion brands are jumping on the Pinterest band wagon. Fast. But not all brands and users out there are using Pinterest for the greater good. I would question the integrity of a brand simply using Pinterest as another competition platform and creating mindless campaigns with the sole purpose of increasing their following ...


Facebook Timeline and your brand

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline.In just over a week from now, Facebook will switch to the much talked about Facebook Timeline. It was first talked about in the f8 conference last year, and until as late as February this year, it was still unclear when this shift would definitely happen. But now it’s upon us. So what are the new features that Timeline brings to your brand or business?


Ten things NOT to do when blogging

Thinking of joining the social networking world of blogging?Thinking of joining the social networking world of blogging? Congratulations! As technology evolves, blogging has become a lot easier to set up and manage. However, regardless of how easy it may be to set up, setting up and posting professional-looking blog posts is a little more tricky and should not be taken lightly!


Pin your social marketing on the next big thing

Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it.Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it. With more than 7 million unique visitors in December 2011, the online social pinning platform has grown exponentially, crossing the 10 million mark in the US – faster than any standalone site before it ...


Explaining Social Media to the powers that be

Social media still seems quite scary and unfamiliar to a lot of business people.Many social media professionals or in-house employees wish their companies would adopt a more ‘socially engaged’ corporate culture, but getting the boss at the top to buy into its power and worth can prove to be quite challenging at times ...


Social media courses to help you get started

I love teaching people about social media and how it can impact their business. I have been in awe of how businesses have been turned around simply by implementing a well thought out digital strategy.


Employing a recruitment strategy has never been simpler

Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions.Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions. Towards the end of 2011, LinkedIn announced its new recruitment product for 2012 – “LinkedIn Talent Pipeline” – which falls under LinkedIn corporate recruiting solutions ...


Social media knows no limit, do you?

Admittedly, social media can be quite confusing, especially for those of older generations.


The business blog R-evolution

Following a recent venture providing technical support – and the countless queries I received from the “less-technologically-advanced” Generation X crowd – I felt rather inspired to write about the blogging world and how our technology and marketing skills are evolving!