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Digital Focus


Progressive Web Apps Are Taking On Native Apps.

Digital Focus, Tech Focus

With mobile devices, the two most common ways of accessing information is either through an app or through the web via a browser.

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What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have...

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Are you targeting Micro-Moments over the holidays?

Digital Focus

As people wind down for the holidays we will see an increase in Micro-Moments online....

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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#InnovationMonth: How to Innovate Faster in Marketing

Digital Focus

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would...

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Art & Algorithms

Digital Focus

Photo app Prisma has taken the internet by storm with millions of downloads in its first week.

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Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

Digital Focus

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and...

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that...

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Be Brave: Differentiate with Digital

Brand Focus, Digital Focus • One Comment

Digital presents a powerful opportunity for brands to differentiate themselves against competitors.

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