Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content

It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:

At the ITweb Social Media Summit Mike Saunders of DigitLab discussed the necessity of content curators in a world that is being flooded by data… 

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The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success. These days, not only is your physical location important, but your digital location is just as, if not more, important to an effective business strategy. More and more consumers are turning to the digital landscape first to find the businesses that they are looking for, and you need to be in their field of vision straight away.

All travel and tourism companies know that competitive prices and special deals are crucial to generating sales, yet how many acknowledge the perhaps equal importance of – and so prioritise – reviews?

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile...As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile as a channel …