Strategy Focus Archives | Digitlab Blog

Time to reassess your marketing strategy?

June 28, 2020• Digital Focus, Strategy Focus

How to create your Email Marketing Strategy

June 11, 2020• Digital Focus, Strategy Focus

We all know the benefits of including Email Marketing in our marketing plan. A strategy for your Email Marketing is vital as it is the...

Evolution, the key to survival

May 19, 2020• Digital Focus, Strategy Focus

Evolution, the key to survival These days no matter where you look there is advertising waiting to try and sell you something. TV,...

Exploring the compass of brave creative

May 12, 2020• Digital Focus, Strategy Focus

Why Startups Need to be Humancentric

April 28, 2020• Business, Strategy Focus

Entrepreneurs are people who don’t have a shortage of ideas. They’re constantly devising new ways to create value. The very...

Social Media Strategies: Embrace the Mosh Pit

September 3, 2018• Digital Focus, People Focus, Strategy Focus

Social Media is not a marketing channel, rather it’s a mosh pit of conversations that surround our marketing channels. If it were a...

Social Media Strategies: Nurture Advocacy

August 28, 2018• Strategy Focus, Uncategorized

Social Media Strategies: Improve The Trust Equation

August 21, 2018• Strategy Focus

Social Media is the first Internet-based platform that has facilitated a people-to-people connection. It provided a structure to build a...

Social Media Strategies: Apply the 80/20 Rule

August 21, 2018• Strategy Focus

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their...

What’s your consumer ‘share of intent’?

October 26, 2016• Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.