Strategy Focus


How to create your Email Marketing Strategy

Digital Focus, Strategy Focus

We all know the benefits of including Email Marketing in our marketing plan. A strategy for your Email Marketing is vital as it is the...

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Evolution, the key to survival

Digital Focus, Strategy Focus

Evolution, the key to survival  These days no matter where you look there is advertising waiting to try and sell you something. TV,...

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Why Startups Need to be Humancentric

Business, Strategy Focus

Entrepreneurs are people who don’t have a shortage of ideas. They’re constantly devising new ways to create value. The very...

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Social Media Strategies: Embrace the Mosh Pit

Digital Focus, People Focus, Strategy Focus

Social Media is not a marketing channel, rather it’s a mosh pit of conversations that surround our marketing channels. If it were a...

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Social Media Strategies: Improve The Trust Equation

Strategy Focus

Social Media is the first Internet-based platform that has facilitated a people-to-people connection. It provided a structure to build a...

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Social Media Strategies: Apply the 80/20 Rule

Strategy Focus

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their...

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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