Seamless Customer Experience: this is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.


Tourism Marketing: Location Strategy for Your Business

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success. These days, not only is your physical location important, but your digital location is just as, if not more, important to an effective business strategy. More and more consumers are turning to the digital landscape first to find the businesses that they are looking for, and you need to be in their field of vision straight away.


Tourism Marketing: Need a review strategy?

All travel and tourism companies know that competitive prices and special deals are crucial to generating sales, yet how many acknowledge the perhaps equal importance of – and so prioritise – reviews?


Mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile...As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile as a channel …


Mobile strategy beyond marketing

DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world. We're doing this to help the industry grow, to find like-minded people, and drive more strategic thinking in a digital world. One of our first topics covered was how "the internet of things" is changing the way business works. British technology pioneer, Kevin Ashton, coined the term “Internet of Things” to describe how the Internet could be connected to the physical world through a network of sensors. The video below is a summary of the thoughts we've been researching and the full article, Looking into the future of mobile – the internet of things, can be found on my personal blog. DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world. One of our first topics covered was mobile strategy and how "the internet of things" is changing the way business works …


Three fundamental digital marketing strategies

Catch the overview of this article on our YouTube ChannelThree fundamental digital marketing strategies that can be used in isolation or integrated; including Inbound Marketing, Social by Design, and Mobile First …


Does your business need a mobile app?

Over 20 years ago, the internet was born – and it didn't take long for a hype to develop which all but forced companies to get on board.


Crazy idea! Agile marketing is the the key to success

Over the past few months, I've been analysing what has made DigitLab campaigns successful in the past. Many of our clients have had their objectives met through campaigns we've run, and during this analysis, it's been very easy to point to the people putting the work together.Agility is a team effort, empowered with the ability to make quick decisions for the good of the campaign. This means these small teams need to embody the trust of the company they serve ...