Marketing Products on Social Media
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content
Social Media: Relationship over content – Everytime
Mike Saunders unpacks the true goal you should be aiming at with your online strategy – relationship with your customers.
Tourism Marketing: Need a review strategy?
All travel and tourism companies know that competitive prices and special deals are crucial to generating sales, yet how many acknowledge the perhaps equal importance of – and so prioritise – reviews?