What’s your consumer ‘share of intent’?
Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.
Are you the biggest contributor to your brand sentiment?
It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:
Seamless Customer Experience: this is retail’s digital future
The digital world has disrupted our marketing worlds and changed the way business communicates with people.
Mobile is more than a channel
As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile…As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile as a channel …