Strategy Focus


What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that...

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Are you the biggest contributor to your brand sentiment?

Brand Focus, Strategy Focus

It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:

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The world needs curators

Digital Focus, Strategy Focus

At the ITweb Social Media Summit Mike Saunders of Digitlab discussed the necessity of content curators in a world that is being flooded by...

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Social Media: Relationship over content – Everytime

Digital Focus, Strategy Focus

Mike Saunders unpacks the true goal you should be aiming at with your online strategy - relationship with your customers....

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Seamless Customer Experience: this is retail’s digital future

Strategy Focus

The digital world has disrupted our marketing worlds and changed the way business communicates with people.

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Tourism Marketing: Location Strategy for Your Business

Digital Focus, Strategy Focus

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success. ...

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Tourism Marketing: Need a review strategy?

Strategy Focus

All travel and tourism companies know that competitive prices and special deals are crucial to generating sales, yet how many acknowledge...

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Mobile is more than a channel

Digital Focus, Strategy Focus

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile…As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile as a channel …

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