Lessons Learnt Chasing A Dream: The Five Year Mark

The Five Year isn’t just a book about the digital marketing industry and the lessons learnt during the toughest years of building a business. It also discusses the power of dreams and the courage needed to be brave in life and business.


Lessons Learnt Chasing A Dream: Quick Decision Making

Decision making is part and parcel of being an entrepreneur. But, many entrepreneurs make the mistake of making decisions without thinking things through. Entrepreneurs often act too quickly because they're are occupied by massive responsibilities and have huge volumes of work to deal with.


Lessons Learnt Chasing A Dream: Leadership, Motivation and Hertzberg’s Hygiene Factors

Keith Coats, the man who was both my mentor and mentoree, helped me realise that helping people unlock their true potential meant they needed to be motivated and inspired.

There are many different leadership styles and ways of motivating staff, but Keith approached motivation in a similar way to Fredrick Hertzberg.


Lessons Learnt Chasing A Dream: Gain More By Giving Back

I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more interested in making great music than self-promotion, making them more willing to work together.

Great musicians are always looking for new talent to collaborate with - people they can perform, write and ultimately promote the music industry with. Collaboration helps musicians introduce themselves to new audiences, learn, grow and network. It helps build both the industry and the individuals involved.