Close this search box.


Inbound marketing and sales are deeply interdependent. Inbound marketing attracts and nurtures a business’s leads, providing a strong foundation for the sales team to leverage. Sales uses inbound marketing insights for targeted marketing conversations, converting leads into customers. The collaboration between inbound marketing and sales optimises the customer journey, driving revenue growth. 

You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.

Patricia Fripp

Level up your team with inbound sales

Sales teams can leverage CRM data in several ways to enhance their performance and drive better results. Through prioritisation, personalised outreach, and sales performance analysis, inbound sales teams can enhance their efficiency, effectiveness, and overall performance, leading to improved sales outcomes and business success. 

CRM data provides valuable insights into lead behaviour, engagement, and purchase history. Sales teams can use this data to prioritise leads based on their likelihood to convert, allowing them to focus their efforts on high-potential prospects.
Personalise your outreach and tailor your messaging to individual leads. By accessing information such as past interactions, preferences, and purchase history, sales representatives can engage with leads in a more personalised and relevant manner.
CRM data provides valuable insights into the performance of sales representatives and the effectiveness of sales strategies. By analysing CRM data, sales teams can identify trends, track key performance metrics, and gain a deeper understanding of their sales pipeline.

A bit about HubSpot

With HubSpot CRM software inbound sales capabilities, businesses can manage contacts, track deals, and automate tasks to increase efficiency and productivity. The platform provides features for lead tracking, email templates, and meeting scheduling, enabling sales teams to engage with leads effectively and close deals faster. HubSpot’s robust analytics and reporting capabilities also offer valuable insights into sales performance, allowing businesses to make data-driven decisions and optimise their sales strategies. 

CRM Software

HubSpot is supported by 100,000+ customers in more than 120 countries 

41,500+ customers are realising the benefits of HubSpot’s CRM 

HubSpot offers 200+ integrations with popular business tools 

Perfect sales nurturing with HubSpot inbound sales

HubSpot offers a comprehensive suite of tools and features that empower businesses to nurture sales effectively. Businesses can enhance customer relationships, drive conversions, and achieve sustainable growth through lead management, email automation, sales analytics, reporting and more using inbound sales. 

With features like lead scoring and lead tracking, businesses can prioritise and nurture leads based on their level of engagement and readiness to convert. HubSpot allows businesses to track the entire customer journey, from the initial contact to closing the deal, ensuring that no lead falls through the cracks. 

HubSpot offers robust email automation tools that empower businesses to nurture sales through targeted and personalised email campaigns. With features like email templates, sequencing, and workflows, businesses can automate their email communications and deliver timely, relevant messages to leads and customers. 

Through detailed CRM inbound sales metrics and reports, businesses can track key sales metrics, such as deal pipeline, conversion rates, and revenue generated. These analytics enable businesses to identify areas of improvement, optimise their sales strategies, and make data-driven decisions to nurture sales effectively. 

eBook: The Hidden Costs of Cobbled Systems for Sales Leaders

Learn how unifying your sales and marketing on one platform can save you money and improve the quality and quantity of your sales. 

Explore powerful inbound sales solutions

Embrace the power of inbound marketing by partnering with Digitlab and HubSpot. Together, we’ll revolutionise your sales, marketing, and CRM activities, unlocking the full potential of CRM integration for your business. With our expertise in seamlessly integrating inbound sales solutions, including HubSpot, into your existing tech stack, we optimise your marketing efforts and supercharge lead generation. 

Benefit from our proven track record and deep industry knowledge as we empower you to deliver personalised customer experiences and drive revenue growth. Experience the transformative impact of onboarding CRM by partnering with us today and taking your business to new horizons in the world of inbound marketing. 

Unlock the
power of
HubSpot for
your business.

Unlock the
power of
HubSpot for
your business.

Related Articles