We’re excited to announce that Digitlab has joined the Mailchimp Partner Programme as an active agency partner, expanding our ability to support clients with powerful marketing automation strategies.
This partnership isn’t just recognition of our work — it’s a reflection of the automation results we’re already delivering. From CRM integrations and ecommerce flows to customer journey design, we’re helping businesses turn Mailchimp into a true growth platform.
A Partnership Built on Practical Results
Becoming a Mailchimp Partner is more than a title — it signals that we’re actively working within the platform to build meaningful, data-driven journeys for growth-focused brands.
Over the past year, we’ve been running a series of Mailchimp webinars for our clients and community, unpacking the value of automation with live access to Mailchimp personnel. These sessions go beyond surface-level features — they’re real conversations about how automation supports business growth, customer engagement, and marketing efficiency.
Mailchimp’s collaboration and support have helped us deliver even more clarity and confidence to the people we work with — and that partnership continues to deepen.
Why Marketing Automation Still Has Untapped Potential
Most businesses have dabbled in automation — but few are fully leveraging what’s possible.
We regularly meet teams who’ve set up a welcome email, maybe an abandoned cart sequence, or a quarterly newsletter… but beyond that, the automation stops. Why? Because many don’t know what to do next, or how to connect the dots between gsystems.
That’s the gap we fill.
Our role is to simplify automation strategy, align it with business goals, and implement it properly across platforms. The outcome is not just better campaigns — but better systems, clearer performance insight, and less manual effort.
Where Digitlab Delivers Value
Our automation expertise spans more than just email. We build integrated, strategic systems that turn Mailchimp into a connected part of a larger digital ecosystem.
HubSpot Sync Automations
As a Platinum HubSpot Partner, we bring deep technical expertise in designing connected systems — and one of the most valuable connections we help businesses make is between HubSpot CRM and Mailchimp.
For many teams using Mailchimp, contact data sits in isolation. With a HubSpot integration, that changes. You get a full view of your customers — from first click to final sale — with clear reporting, better segmentation, and automation that extends beyond marketing.
We create sync automations that allow Mailchimp and HubSpot to work together — aligning your contact records, triggering personalised journeys, and enabling sales follow-up based on real behaviour. That means:
- Cleaner, smarter customer data
- Better targeting and timing in Mailchimp
- More efficient lead management in HubSpot
- No manual imports or export spreadsheets
Whether you’re looking to align sales and marketing, improve segmentation, or build more responsive customer journeys, HubSpot gives Mailchimp users a powerful CRM backbone — and we help you make the most of it.
Shopify + Ecommerce Journeys
The real strength of connecting Shopify with Mailchimp lies in how quickly and intelligently you can act on customer data.
With the integration in place, your store activity feeds directly into your marketing engine — no spreadsheets, no delays, no guesswork. That means you’re not just sending campaigns; you’re building personalised journeys that reflect real customer behaviour, in near real-time.
At Digitlab, we help ecommerce brands leverage this integration to:
- Personalise every customer interaction — Using live purchase and browsing data, we create segmented experiences that speak directly to where each customer is in their journey.
- React faster to customer actions — Whether it’s a new customer, a repeat buyer, or a lapsed shopper, we design systems that trigger timely, relevant communication without manual effort.
- Understand customer value at a glance — With unified data from Shopify flowing into Mailchimp, we help businesses identify high-value customers, segment effectively, and tailor their retention strategy.
- Make data-informed decisions — Real-time reporting helps you see what’s working and adjust quickly — whether it’s campaign performance, cart behaviour, or purchase trends.
This isn’t just about email marketing. It’s about building a responsive ecommerce engine — one that uses data to drive smarter engagement, stronger relationships, and sustained growth.
We design the system, implement the automation, and ensure it all runs reliably — so you can focus on your products, not your processes.
Mailchimp Customer Journeys
Mailchimp’s Customer Journey builder is one of the most powerful — and often underused — features in the platform. At Digitlab, we help businesses unlock its full potential by building intentional, data-driven journeys that serve both your customer and your business.
The real value of customer journeys lies in their ability to scale personalisation — creating experiences that feel one-to-one, even when reaching thousands of contacts.
We don’t start with templates. We start with your goals.
- Are you onboarding new customers?
- Nurturing leads over time?
- Re-engaging inactive subscribers?
- Supporting a longer B2B sales cycle?
Whatever the objective, we map out the touchpoints, triggers, content, and timing that make up the journey — then we build it inside Mailchimp with clear logic, smart branching, and real segmentation.
What sets our approach apart is how we connect journey design to real customer behaviour. We use data — from Mailchimp, your website, your CRM, or ecommerce platform — to decide when and how someone enters a journey, how they move through it, and what happens if they stop engaging.
With the right setup, Mailchimp becomes more than a broadcast tool. It becomes an engine for growth — one that nurtures relationships at every stage of the customer lifecycle.
We’ve built journeys that span weeks and journeys that respond in seconds — from one-off sequences to complex multi-branch flows. And we’re always focused on outcomes: engagement, conversion, and retention.
Mailchimp Transactional Email
Transactional email is often overlooked — but it’s one of the most critical touchpoints in your customer journey. These are the messages your customers expect — order confirmations, shipping updates, password resets, receipts — and they’re some of the most opened emails you’ll ever send.
Mailchimp’s Transactional Email (powered by Mandrill) gives businesses the ability to send these messages securely, reliably, and at scale — with full control over design, delivery, and data.
We help businesses set up and optimise transactional email systems that go beyond the basics:
- Fully branded, responsive templates that align with your customer experience
- Dynamic content pulled from ecommerce platforms or databases
- API-driven integrations with Shopify, HubSpot, or custom-built systems
- Reliable deliverability backed by Mailchimp’s infrastructure
- Performance reporting to monitor sends, opens, and issues
We also help teams connect transactional email into broader marketing strategies — using data from transactional behaviour to trigger follow-ups, segment contacts, or personalise future campaigns.
Whether you’re sending ten emails a day or ten thousand, your transactional emails are an extension of your brand. We make sure they’re not just functional — but intentional, on-brand, and performance-ready.
If your current journeys feel clunky, generic or disconnected, we’ll help you rebuild with clarity and purpose — making every message count.
A Track Record of Practical Enablement
We believe automation should feel easy — and that’s why we invest so much time in client enablement.
Our Mailchimp webinars have become a core part of our approach, helping marketers and business owners not just understand what’s possible, but actually do it. And with direct Mailchimp involvement, these sessions offer rare behind-the-scenes insight and practical advice.
We’re not here to gatekeep tech. We’re here to share what works — and help teams succeed without needing a developer every time they want to tweak a journey.
Why This Partnership Matters
As an active Mailchimp Partner, Digitlab brings:
- Hands-on experience across industries and platforms
- Deep technical knowledge of Mailchimp, HubSpot and Shopify
- A strategic focus on outcomes, not just setup
- A track record of successful automation delivery
- A commitment to upskilling and enabling marketing teams
If you’re looking for more than just a Mailchimp setup — if you’re ready to build automation that works — we’re here to help.
Thank You to Our Clients
We’re proud to work with a diverse and inspiring group of businesses — from growing startups to established enterprises — across sectors including finance, wine, ecommerce, wellness, lifestyle, events, tourism, manufacturing, and engineering.
Your trust in us to help shape your marketing automation strategies, streamline your systems, and support your growth goals is what makes this partnership possible.
It’s a privilege to work alongside teams who are curious, collaborative, and committed to doing great work — and we’re excited to continue building solutions that drive real results across industries.
Thank you for letting us be part of your journey
Let’s Build Better Automation
Automation isn’t just about sending emails. It’s about building connected experiences that scale with your business.
Whether you’re starting from scratch, switching from another tool, or levelling up your existing workflows — our team can help you design, implement, and optimise automation that gets results.
Explore our Mailchimp Partner services and discover how we support businesses like yours with smart automation that actually moves the needle.
