eCommerce SEO & Site Build Services

Digitlab offers high-performance eCommerce SEO and website design for ambitious startups and SMEs. From abandoned cart journeys to conversion-focused SEO, we build online stores that drive results. 

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Build a Store That Sells — and Gets Found

In eCommerce, performance is everything. That means more than just ranking on Google; it means ranking and converting. At Digitlab, we don’t just launch pretty websites. We build search-optimised, user-focused online stores designed to scale.  

Whether you’re launching your first online shop or evolving a legacy retail brand, our goal is to make your eCommerce platform your best salesperson. 

Our approach to eCommerce SEO and site builds is rooted in what actually drives ROI: traffic, relevance, and action. From robust product taxonomy to fast-loading pages and intelligent cart recovery workflows, we handle the technical and creative complexities so you can focus on growth. 

We also understand that no two eCommerce businesses are alike. Every solution is tailored to your product range, target audience, and growth stage. We collaborate closely with your team to align digital performance with business goals, whether that means improving your customer acquisition cost (CAC), increasing average order value (AOV), or enhancing customer lifetime value (CLV). 

Why Digitlab for eCommerce? 

We’re not a plug-and-play agency. We’re a digital consulting partner who understands the nuance and pressure of running an online business. Our team has helped drive measurable growth for brands like EasyBiz, Mongena Game Lodge, and Sunridge Africa. 

Our work doesn’t stop at launch. We continue optimising, measuring and evolving your platform with you. From real-time reporting dashboards to ongoing CRO support, we help you adapt to customer behaviour and market trends. 

Real-World Results 

  • EasyBiz: A full eCommerce website rebuild to simplify the CMS, integrate CRM systems, and optimise the user journey. The result? A more stable platform and increased conversion rates. 
  • Mongena Game Lodge: SEO-focused redesign delivered a 35% rise in organic traffic and a 40% uplift in online bookings within three months. 
  • Sunridge Africa: We implemented advanced product filtering and built an easy-to-navigate digital catalogue, significantly improving conversion rates and lead quality. 
Explore more client success stories on our eCommerce case studies page. 

 Our eCommerce SEO & Build Services  

Our services are performance-focused and tailored to your business model.

Here’s what we deliver: 

eCommerce Website Design 

We build clean, conversion-driven websites on WordPress and WooCommerce. From mobile-first layouts to CRO-focused page structures, our websites do more than look good – they convert. 

We take a strategic design approach rooted in data and best practices: 

  • Mobile-first design that delivers a seamless experience across devices 
  • UX architecture informed by user behaviour and sales psychology 
  • Clean UI with high-contrast CTAs and fast-loading media 
  • Flexible backend customisation that empowers your team to manage content without technical overhead 

SEO Strategy & Implementation 

Your customers are searching. We’ll make sure they find you. Our SEO strategies include:
 
  • Technical audits to uncover and fix indexing issues, duplicate content, and crawl errors 
  • Keyword mapping to align product pages, category pages, and blogs with buyer search intent 
  • Schema markup and structured data for enhanced visibility in rich results 
  • Local SEO for geo-targeted campaigns and location-based product visibility 

We use platforms like SEMrush and Google Search Console to track performance, iterate strategy, and report on rankings, CTR, and ROI. 

Abandoned Cart Recovery & Retargeting 

Most eCommerce sites lose over 60% of customers at checkout. We recover them with:
 
  • Multi-step abandoned cart email journeys tailored to cart size and product type 
  • Personalised discount incentives based on user behaviour 
  • Retargeting ad campaigns on Meta and Google to re-engage cold leads 
  • HubSpot or Mailchimp automation to ensure timely and contextual follow-ups 

This journey doesn’t end with the sale. We also build post-purchase nurture flows to encourage repeat business, reviews, and referrals. 

Conversion Rate Optimisation (CRO) 

We continually test, refine and enhance your site’s ability to convert browsers into buyers: 

  • Heatmaps and session recordings to identify usability issues 
  • Funnel analysis to pinpoint drop-off stages in the buying journey 
  • A/B testing on headlines, images, CTAs and pricing formats 
  • Trust signal enhancements like customer reviews, ratings, and FAQs 

Hosting, Maintenance & Scalability 

Performance is critical. We offer hosting and backend services that support speed, uptime, and SEO:
 

  • WordPress Hosting optimised by Kinsta 
  • Image compression and content delivery network (CDN) for lightning-fast load times 
  • Staging environments for safe testing and updates 
  • Regular maintenance and plugin updates to keep your site secure and fast 


We also conduct quarterly reviews to realign the platform with business changes and campaign performance. 

 Platforms We Power 

We specialise in WordPress and WooCommerce builds – the most scalable and search-friendly platforms for SMEs. We also integrate CRM tools like HubSpot to unify your sales and marketing processes. 

Need Shopify? We can support that too, but we believe WooCommerce provides more flexibility and SEO value for growing brands. 

Let’s have a chat to explore how we can build an eCommerce platform that drives visibility, traffic and sales. 

Designed for Your Stage of Growth 

Whether you’re a startup launching your MVP or a high-growth brand expanding internationally, our solutions flex to meet your needs:
 
  • Startups: Get to market fast with conversion-ready builds and built-in SEO foundations. We help validate demand and build your first online footprint. 
  • Scaling SMEs: Migrate legacy platforms, integrate advanced CRM systems, and optimise your full sales journey. 
  • Established Retailers: Transform your digital capability, add eCommerce arms to retail models, and improve multi-channel integration. 

We help you build the infrastructure to grow into your next stage, not just survive the current one.