eCommerce SEO & Site Build Services
Digitlab offers high-performance eCommerce SEO and website design for ambitious startups and SMEs. From abandoned cart journeys to conversion-focused SEO, we build online stores that drive results.
eCommerce Growth Starts With Performance
Your eCommerce Growth Depends on One Thing: Performance That Converts
Traffic alone doesn’t grow an eCommerce business — conversions do. Modern eCommerce brands succeed when their website performs flawlessly, their marketing automation recaptures lost revenue, and their product SEO positions them ahead of competitors.
Digitlab builds performance-led eCommerce ecosystems that turn visitors into buyers, optimise every touchpoint for conversions, and use automation to recover revenue you shouldn’t be losing.
If you want more sales, better retention, and predictable revenue — this is where performance starts.
The Performance-Led Growth Framework
Conversion-led eCommerce growth is built on four core performance pillars:
Conversion Performance
Every design decision, journey, and interaction built to increase sales.
Retargeting Performance
Messaging designed to bring window-shoppers back and convert them.
Product SEO Performance
Product pages optimised for search visibility and purchase intent.
Recovery Performance
Automation that wins back abandoned carts and lost customers.
Together, these create a high-performance eCommerce engine that keeps growing — even when ad budgets don’t.
eCommerce Websites Engineered for Conversion
Your website is your highest-converting sales channel — when built correctly. We design and develop WordPress + WooCommerce eCommerce websites engineered for conversions at every step of the journey.
Conversion-Focused eCommerce Web Design Includes:
High-performance product pages optimised for buyer intent
UX that reduces friction and improves time-to-checkout
Fast-loading, mobile-first pages
Streamlined navigation and product discovery
Customer trust elements (reviews, guarantees, social proof)
Strong merchandised category pages
Optimised checkout flows that minimise abandonment
We design experiences built on behavioural insights, CRO best practices, and data — not guesswork.
WooCommerce Development
Designed for Revenue Growth
WooCommerce’s flexibility allows us to engineer the precise conversion experience your business needs.
Conversion-First WooCommerce Enhancements:
Custom product logic for high-performing product pages
Faster product search + filtering for improved browsing
Dynamic pricing, product bundles & upsells
One-click checkout enhancements
Multi-step checkout optimisation
Performance tuning for faster load times
Integrated customer reviews & trust architecture
Your website doesn’t just look good — it performs.
Product SEO: Your Most Valuable Sales Opportunity
Product-level SEO is the heart of eCommerce growth. When customers search “best price,” “top,” or “buy online,” product pages are what drive sales — not brand pages.
We optimise your product catalogue so Google understands your products clearly, ranks them effectively, and surfaces them at the exact moment someone is ready to buy.
Our Product SEO Strategy Includes:
SEO-optimised product titles & descriptions
Structured product schema markup
Category taxonomy improvements for cleaner crawling
Internal linking between product families
Optimised product images & alt text
Review visibility optimisation
FAQ-anchored product content for increased rankings
High-intent keyword targeting (South Africa specific if applicable)
Product SEO helps customers find you — and helps search engines understand you.
Retargeting That Brings Buyers Back
Most eCommerce visitors don’t convert on their first visit. Strategic retargeting allows you to bring them back with messaging that speaks directly to their intent. Retargeting ensures you convert more of the demand you already paid for.
We Build Retargeting Systems For:
Product viewers
Category browsers
Add-to-cart visitors
Checkout abandoners
Lapsed customers
Retargeting Campaign Types Include:
Platform retargeting (Meta, Google, TikTok)
Email retargeting through HubSpot
Dynamic product retargeting
Price-drop or restock retargeting
Incentive or loyalty-based retargeting
Abandoned Cart Journeys That Recover Lost Revenue
Cart abandonment averages between 65–80% depending on the industry. Performance-led brands don’t accept that loss — they recover it.
We build high-converting abandoned cart recovery systems that turn lost carts back into qualified purchases. It’s one of the highest ROI activities in eCommerce — and too many brands overlook it.
Abandoned Cart Recovery Includes:
Multi-step automated email sequences
Personalised cart reminders
Optimised incentives (when appropriate)
Product-based follow-ups
Browse-abandon & cart-abandon flows
Automated remarketing for cart abandoners
Data-driven testing for subject lines & messaging
Typical results:
10–20% revenue recovered
Increased repeat purchases
Reduced churn
Higher average order value (AOV)
Increased customer lifetime value (CLV)
HubSpot for eCommerce:
A Full-Funnel Conversion Engine
HubSpot gives you the tools to turn behaviour into revenue. While HubSpot’s native commerce is designed for one-to-one sales, integrating it with WooCommerce or Shopify unlocks full-scale eCommerce automation.
HubSpot eCommerce Integrations Deliver:
Automated abandoned cart recovery
Dynamic product recommendations
Customer segmentation & lifecycle automation
Intent-based retargeting email campaigns
Post-purchase flows & upsell automations
Customer lifetime value tracking
ROI reporting across channels
Unified customer profiles
This gives you complete visibility across marketing, sales, and customer behaviour — and the power to optimise conversions.
Performance-Focused eCommerce Marketing
We develop marketing systems that grow revenue without relying solely on paid ads.
This is the type of marketing that compounds — improving month after month.
Our Product SEO Strategy Includes:
SEO-optimised product titles & descriptions
Structured product schema markup
Category taxonomy improvements for cleaner crawling
Internal linking between product families
Optimised product images & alt text
Review visibility optimisation
FAQ-anchored product content for increased rankings
High-intent keyword targeting (South Africa specific if applicable)
Product SEO helps customers find you — and helps search engines understand you.
Why Performance-Led eCommerce Brands Work With Digitlab
Strategic. Practical. ROI-Focused.
Digitlab isn’t a design studio — we’re a performance partner.
You Get:
15+ years eCommerce expertise
Deep WooCommerce & HubSpot capability
Conversion, SEO & automation specialists
Transparent reporting & measurable outcomes
A website built to sell — not just sit online
We engineer eCommerce environments that convert more, recover more, and scale better.