September 16 @ 11:00 am – 12:00 pm SAST
Introduction: When AI Becomes Your First Impression
In today’s B2B landscape, decision-makers are consulting search engines, industry tools, and AI-powered assistants long before they speak to your sales team. If your business isn’t visible in those searches—or worse, appears untrustworthy—you’ve already lost the deal.
Authority, trust, and AI-visibility are now make-or-break factors in B2B lead generation.
Insight: Digital Authority is Your New Sales Enablement
Buyers want validation. AI wants structure. And both want evidence that your business is credible. To win in this environment, you need to demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), build a structured and indexable content presence, and optimise every asset for both human and machine interpretation.
The good news? You don’t need more content. You need better-aligned content, powered by strategy and scaled with tools like HubSpot and SEMrush.
What You’ll Learn
- How B2B buyers are using AI to make decisions: What platforms they trust and how to get featured.
- A blueprint for building digital authority: Site architecture, keyword strategy, and link-building simplified.
- Leveraging E-E-A-T for B2B growth: How to turn your team’s experience into trust-building digital signals.
- Using Insight 2026 findings to validate your strategy: Get an early look at trends shaping 2026 search performance.
Who Should Attend
This webinar is tailored for:
- B2B marketers and content leads
- Business development managers
- Marketing directors and CMOs in tech, finance, and SaaS sectors
- Consultants and agency leaders serving B2B clients
If your leads are stalling—or your SEO hasn’t evolved with the times—this session is essential.
Why This Matters Now
AI is accelerating the sales journey and raising the bar for digital trust. In 2025, your visibility isn’t just about rank—it’s about reputation. If you can’t demonstrate authority before the first meeting, you may not get one at all.
About the Host
Mike Saunders is the CEO of Digitlab, a consultancy helping companies grow by connecting data, strategy, and digital tools. A TEDx speaker and one of the Top Global Digital Marketing Experts, Mike’s approach bridges the gap between business goals and digital execution. His team has helped scale strategies for companies in tech, retail, and finance—always with a focus on human connection and measurable results.
