October 15 @ 11:00 am – 12:00 pm SAST
Introduction: Your Story Isn’t Enough—It Needs a Strategy
Many businesses create great content that inspires—but doesn’t convert. That’s because the bridge between storytelling and revenue isn’t creativity alone. It’s strategy. Content that converts needs to be mapped to intent, optimised for search, and structured to support every stage of the funnel.
This webinar is where creative meets commercial.
Insight: Structure Fuels Scale
From blog articles to video content and email workflows, consistency matters. To achieve lasting performance, brands must move beyond one-off posts and social inspiration. They need structured content pillars that align brand voice with user needs and lead-generation goals.
Using a blend of human storytelling and SEO-informed strategy, we’ll show you how to turn content into a scalable, measurable growth engine.
What You’ll Learn
- How to build a content pillar strategy from scratch: Aligning business goals, search demand, and storytelling.
- Using SEO to amplify story-based content: Writing for humans and ranking for machines.
- Content for every funnel stage: Mapping blog posts, landing pages, emails, and assets to your sales cycle.
- Creative process frameworks for lean teams: From brainstorming to briefing and publishing at scale.
Who Should Attend
Perfect for:
- Content marketers and brand strategists
- SEO leads and digital marketing teams
- CMOs and agency heads building out editorial workflows
- In-house marketing teams looking to scale quality content
If you’ve ever felt stuck between “we need more content” and “we don’t have time,” this session will help you balance both.
Why This Matters Now
AI can generate content. Algorithms can rank it. But only your brand can deliver a story that truly connects. This is your edge—and your opportunity. Structure your strategy now before generative content floods your niche.
About the Host
Mike Saunders is the CEO of Digitlab, a consultancy helping companies grow by connecting data, strategy, and digital tools. A TEDx speaker and one of the Top Global Digital Marketing Experts, Mike’s approach bridges the gap between business goals and digital execution. His team has helped scale strategies for companies in tech, retail, and finance—always with a focus on human connection and measurable results.
