Marketing leaders everywhere are noticing the same thing: the strategies that once generated steady leads are no longer producing the same results.
Leads take longer to appear. Campaigns are harder to optimise. Customer journeys are increasingly difficult to track. At the same time, buyers are discovering brands through search engines, social platforms, AI assistants and multiple digital touchpoints before they ever contact a business.
Marketing hasn’t stopped working.
But how discovery happens has fundamentally changed.
In today’s data-obsessed, AI-driven internet, visibility is shaped by a combination of:
- search engines and structured SEO
- AI-generated answers and discovery platforms
- algorithm-driven advertising systems
- social distribution signals
- CRM and data feedback loops
For many organisations, the challenge isn’t adopting another tool. It’s understanding how these systems work together to generate visibility, leads and sales.
What This Workshop Explores
This session explores how modern marketing engines operate — and how organisations can structure their visibility, lead generation and CRM systems to remain competitive.
How brands appear in AI-generated answers
Understand how businesses influence AI responses in tools such as ChatGPT, Gemini and other answer engines, and what this means for content strategy and authority.
The role of SEO in an AI-driven world
Explore how modern SEO now supports both traditional search engines and AI discovery platforms.
AI-driven advertising systems
Learn how platforms such as Google and Meta rely on machine learning and audience signals to optimise campaigns, and how better data improves performance.
Content and social distribution signals
Understand how algorithmic distribution influences reach, engagement and visibility across platforms.
CRM and marketing automation
See how platforms such as HubSpot help organisations capture leads, track customer journeys and align marketing with sales.
A Practical Marketing Stack
The workshop will also explore the systems that support modern marketing teams, including:
- SEO and authority-driven content strategy
- Answer Engine Optimisation (AEO)
- AI-driven advertising platforms
- CRM systems such as HubSpot
- marketing automation and lead nurturing
- analytics and performance tracking
The focus is not on individual tools, but on how these systems connect to create a measurable marketing engine.
The Workshop Outcome
This is not a passive training session.
Participants will map how their current marketing and sales systems operate and identify opportunities to improve visibility, efficiency and conversion performance.
By the end of the session, each participant will leave with a one-page marketing pipeline blueprint showing how SEO, AI discovery, advertising, content and CRM automation should integrate within their organisation.
Hosted by Mike Saunders
The workshop is hosted by Mike Saunders, CEO of Digitlab.
Mike works with organisations across multiple industries to improve digital visibility, lead generation and marketing performance through structured marketing systems that connect SEO, CRM and marketing automation.
Who Should Attend
This workshop is designed for leaders responsible for growth, marketing performance and customer acquisition.
Ideal attendees include:
- business owners and founders
- CEOs and executives responsible for growth
- CMOs and marketing directors
- marketing managers and digital strategists
- sales leaders responsible for pipeline performance