August 13 @ 11:00 am – 12:00 pm SAST
Introduction: When More Leads Doesn’t Mean More Sales
Lead generation should be fueling business growth—but for many companies, it’s draining time and budget instead. The problem isn’t always the number of leads. More often, it’s two hidden issues: poor lead quality and a team that lacks the capacity to close. Together, these create a silent funnel failure that stalls your sales process.
Insight: The Two Bottlenecks Holding You Back
Low-quality leads clog up your CRM and exhaust your sales team’s energy. Meanwhile, high-quality leads slip through the cracks due to slow follow-up or poor qualification. Without clear processes and automation in place, even the best campaigns underdeliver.
If you’re spending on ads, SEO, and outreach—but still struggling to grow revenue—this session is for you.
What You’ll Learn
- How to attract better-quality leads from day one: Targeting, messaging, and form optimisation that drives real intent.
- Qualification frameworks that work: How to sort signal from noise fast using scoring, behavioural triggers, and lifecycle stages.
- Automation techniques that support, not replace, your sales team: Build systems that nurture leads and streamline handovers.
- Tools to scale capacity: Using HubSpot, Apollo, and Lemlist to manage outreach and engagement at scale.
Who Should Attend
This webinar is built for:
- Sales and business development managers
- CRM and operations leads
- Marketing managers responsible for lead gen performance
- Founders and commercial directors scaling outbound and inbound funnels
If your team is experiencing “lead fatigue,” this session will show you how to reset, refocus, and convert smarter.
Why This Matters Now
As budgets tighten and expectations rise, every lead counts. Businesses can no longer afford to run leaky funnels or rely on manual follow-up. The shift to automation and quality-based targeting isn’t just a competitive advantage—it’s a survival strategy.
About the Host
Mike Saunders is the CEO of Digitlab, a consultancy helping companies grow by connecting data, strategy, and digital tools. A TEDx speaker and one of the Top Global Digital Marketing Experts, Mike’s approach bridges the gap between business goals and digital execution. His team has helped scale strategies for companies in tech, retail, and finance—always with a focus on human connection and measurable results.
