From Consent to Conversion: Building a Smarter Data Strategy
Why Marketers Are Losing Control Over Their Data Marketers are under pressure. A recent study by Gartner found that 80% of marketers are expected to abandon personalisation efforts by 2025 due to lack of ROI and data challenges. With the death of third-party cookies, tighter POPIA and GDPR enforcement, and platforms like Apple and Google […]