Location: Remote
Salary: Industry Standard based on experience
*Note: We are interviewing both mid-level and senior candidates for this role. Its important for us to find the right person who fits our organisational culture.
About Us
Digitlab partners with cutting-edge digital platforms, including HubSpot, Google, Mailchimp, Facebook, and LinkedIn, to deliver data-driven marketing consulting and solutions. Our client service team stands apart from the classic account management model. Our Customer Success team works with Account Managers and Account Directors to support comprehensive client campaigns—from strategy through delivery, launch, and ongoing maintenance—collaborating closely with strategists, designers, developers, and media professionals to ensure seamless project execution.
Role Overview
Automation Specialist – Marketing & Sales Automation
You’ll be responsible for designing, building, and optimising marketing and sales automation that actually supports how businesses operate. The role blends strategic thinking with hands-on execution across CRM, data, and automation, while actively supporting clients — helping them understand, adopt, and get real value from the systems in place. The focus is on improving lead handling, visibility, and revenue outcomes, not just shipping workflows.
Key Responsibilities
Marketing & Sales Automation
• Build and manage automation workflows across marketing, sales, and service lifecycles
• Implement lead stages, MQL/SQL logic, and deal pipelines
• Automate task creation, lead routing, notifications, and follow-ups
• Ensure automation drives action and accountability, not noise
CRM & Data
• Implement and optimise HubSpot CRM environments
• Create and manage custom properties, lifecycle stages, and data structures
• Maintain clean, reliable first-party data
• Ensure forms, websites, ads, and tools feed correctly into the CRM
Integrations & Tracking
• Connect HubSpot with tools like Mailchimp, Gravity Forms, Elementor, Meta, Google Ads, and Zapier
• Support conversion tracking and feedback loops between ad platforms and CRM
• Assist with server-side and form-level tracking where required
Collaboration & Delivery
• Translate business requirements into practical automation solutions
• Work closely with strategy and client service teams
• Document automations clearly for internal teams and clients
• Support ongoing optimisation and troubleshooting
Experience and Skills
Essential
• Strong hands-on experience with HubSpot (CRM, Marketing, Sales)
• Proven ability to design end-to-end automation, not just isolated workflows
• Solid understanding of lead management, pipelines, and revenue stages
• Comfortable working with data logic, conditions, and workflows
• Able to explain technical concepts clearly to non-technical stakeholders
Advantageous
• HubSpot certifications
• MailChimp Experience
• Familiarity with Meta CAPI, Google Tag Manager, or server-side tracking
• Experience working across multiple clients or in a consultancy environment
Tools
You’ll work hands-on with a modern marketing and sales tech stack, including:
- HubSpot – CRM, Marketing Hub, Sales Hub, workflows, pipelines, reporting
- Web & Forms – WordPress, Elementor, Gravity Forms
- Email & Comms – HubSpot Email, Mailchimp
- Advertising Platforms – Meta (Facebook & Instagram), Google Ads
- Tracking & Data – Google Tag Manager, conversion tracking, basic server-side concepts
- Documentation & Collaboration – internal knowledge bases, shared documentation, and client-facing guides
- Data Cleaning – Excel, ChatGPT
Why Join Digitlab
We’re a consultancy, not an agency. We focus on building systems that support growth, accountability, and long-term value — not short-term hacks or over-engineered solutions.
You’ll work with smart people, real businesses, and real data. If you enjoy solving problems properly, thinking in systems, and building automation that actually gets used, you’ll feel at home here.
No drama. No fluff. Just solid thinking and clean execution.