Tag: data analysis


Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed....

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Converting social media data into deeds

Digital Focus • One Comment

My working life began in earnest when I joined a consultancy who specialised in benchmarking for manufacturing.

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