Tag: designing touchpoints


User Journeys are Broken

Digital Focus, People Focus

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss ‘Design Thinking’ and ‘User Experience’ at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey… We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.

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