Tag: digital marketing


The Power of Personal Brand

Brand Focus

The Power of Personal Brand Your personal brand is one of the most valuable assets you can control. Your brand helps you build a career,...

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Durban’s First Digital Swarm for 2018 Was a Massive Success

Digital Focus, Lifestyle, Our News

Durban’s first Digital Swarm for the year saw over 100 attendees gather at Vega School’s La Lucia campus....

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Digital Swarm, another successful Digital Marketing event in Durban

Business, Digital Focus, Our News, People Focus

Hosted at the beautiful Vega Durban campus, 2017’s second Digital Swarm was a success.

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Lessons Learnt Chasing A Dream: Gain More By Giving Back

Business, The Five Year Mark

I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more...

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Shifting Focus From Success to Significance

Brand Focus

Brand love doesn't come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance....

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What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital...

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Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed....

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?

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