digital

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.

It’s getting harder and harder for brands to be noticed on social media because of the sheer density of marketing that takes place on the various platforms. We get that. But while there is the need to develop new ways of flourishing on social media, there are some poor marketing practices taking place that really don’t do anyone any good. A key one of these is trendjacking.

It’s been a week of intrigue, scandal and big announcements. So in other words, who cares that it was a short four day week – a lot was packed into that time.

Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees. What is less clearly understood is the need to use those same platforms, give or take a few, to interact with present employees, driving company culture, loyalty and communication.

What happened this week? Well, things got a little weird. Former good guy – now creepy uncle type – Bill Cosby dominated the Twitter conversation, trending all week, and incarcerated members of society decided to see what all the fuss was about social media.

-

Welcome back to your weekly roundup of our highlights in the digital world, coming to you just in time for you to hold your own in any tech-related conversation this weekend (for other topics though, you’re on your own a little there – good luck!).

Image taken by Diane Cassells Pictures (@dianec_pictures on Instagram)

Have you noticed that the line between real life and the digital has become decidedly more blurred during 2014? It definitely has in my life – and I’m only really realising this now, sitting down to write this article.