Tag: digital


Digital: Just Another Media Channel?

Digital Focus

Digital: Just Another Media Channel? Recently over the past couple of years I would always hear the same murmurings within the marketing...

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.

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Trendjacking – the do’s and don’ts

Digital Focus

It’s getting harder and harder for brands to be noticed on social media because of the sheer density of marketing that takes place on the...

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This Week in Digital: 14 August 2015

Digital Focus

It’s been a week of intrigue, scandal and big announcements. So in other words, who cares that it was a short four day week – a lot was...

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Harnessing your digital platforms to retain key talent

Brand Focus

Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.

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This Week in Digital: 10 July 2015

Digital Focus

What happened this week? Well, things got a little weird. Former good guy – now creepy uncle type – Bill Cosby dominated the Twitter...

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First Digital Swarm Broke Down Doors

Our News

The Durban digital community can be a passionate bunch, but no, we don’t mean that we trashed our host, The Green Door’s premises....

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This Week in Digital: 26 June 2015

Brand Focus

Welcome back to your weekly roundup of our highlights in the digital world, coming to you just in time for you to hold your own in any tech-related conversation this weekend (for other topics though, you’re on your own a little there – good luck!).

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