Authentic Loyalty Through Brand Utility
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.
Harnessing your digital platforms to retain key talent
Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.
This Week in Digital: 26 June 2015
Welcome back to your weekly roundup of our highlights in the digital world, coming to you just in time for you to hold your own in any tech-related conversation this weekend (for other topics though, you’re on your own a little there – good luck!).