DigitLab, representing digital innovation at the Loeries.

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.


DigitLab builds award winning property app

Growthpoint again shone brightly in this year’s SAPOA’s Innovative Excellence Awards. Its newly developed Growthpoint App scooped a commendation for its innovation in the property sector.
The Growthpoint App, developed by DigitLab, aims to push the sustainability aspect of the business with a key focus on eco-friendly projects.


Digital Swarm, another successful Digital Marketing event in Durban.

Hosted at the beautiful Vega Durban campus, 2017's second Digital Swarm was a success. Yet again, all the Digital Swarm tickets sold out in less than 24 hours.


Lessons Learnt Chasing A Dream: Quick Decision Making

Decision making is part and parcel of being an entrepreneur. But, many entrepreneurs make the mistake of making decisions without thinking things through. Entrepreneurs often act too quickly because they're are occupied by massive responsibilities and have huge volumes of work to deal with.


Lessons Learnt Chasing A Dream: Leadership, Motivation and Hertzberg’s Hygiene Factors

Keith Coats, the man who was both my mentor and mentoree, helped me realise that helping people unlock their true potential meant they needed to be motivated and inspired.

There are many different leadership styles and ways of motivating staff, but Keith approached motivation in a similar way to Fredrick Hertzberg.


Lessons Learnt Chasing A Dream: Gain More By Giving Back

I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more interested in making great music than self-promotion, making them more willing to work together.

Great musicians are always looking for new talent to collaborate with - people they can perform, write and ultimately promote the music industry with. Collaboration helps musicians introduce themselves to new audiences, learn, grow and network. It helps build both the industry and the individuals involved.


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Be Brave: Differentiate with Digital

Originally published as Be brave: Differentiate with digital on Bizcommunity


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.