What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.


8 ways to keep star millennials in your workforce

Speaking as a millennial, I can say that we’re a generation presumptuous enough to expect our work to work for us. What I mean by that is that while we know it’s necessary to work to earn a living, we’re fairly adamant that that work should also be stimulating, rewarding, and life-enhancing. We grew up being told that we can achieve anything we want, after all.


Generation Why

If Gen X were the rebels, Gen Y are the trailblazers.


What’s so great about digital marketing?

There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013...There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013... Let’s face it, marketing just doesn’t cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter …


FYI – the 21st century workplace

Today’s workplace environment has changed dramatically compared to the days of the baby boomer's workplace.Today’s workplace environment has changed dramatically compared to the days of the baby boomer's workplace. Just the other day, my 'baby boomer' parents sat astonished as I explained the amazing day we had in the office ...


Social media knows no limit, do you?

Admittedly, social media can be quite confusing, especially for those of older generations.


Attracting the twentysomething worker

I came across this article from Fortune Magazine, and, as an unashamed Gen Y, it was such a great read, so I thought I’d share a few relevant insights from Nadira Hira’s field guide to Generation Y...