How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.


Foursquare – how to make it work for your business

Before I traded in my Blackberry Curve in for a Samsung Galaxy S3 I didn’t really get Foursquare. Well that’s all changed...Why is Foursquare for business all that? The answer is that this shift in consumer mindsets presents exciting opportunities for brands to tap into the power of location-based marketing, using customers' real-world behaviors and locations to reach them when (and where) it's most relevant ...


The power of word-of-mouth advertising

Word-of mouth-advertising is a form of promotion – satisfied customers tell other people how much they like a business, product, or service, and you get the benefit of that promotion at no cost to you or your business.


How to choose between YouTube and Vimeo

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going viral.Video content gets shared a lot more than any article or image and also has a greater chance of going viral. So when sharing video content online, how do you choose the best platform? And will it be YouTube or Vimeo?


Brand yourself

"You" are The Brand"You" are The Brand - personal branding for mere mortals. Just as celebrities and corporate brands use tactical strategies to market themselves, so we too need to build brand equity and a name for ourselves ...


How to manage a Twitter profile with nearly 10K followers

Over the past few years I have been actively involved in my Twitter profile... I've spent plenty of time trying to fine-tune the art of building a Twitter following that's targeted and interested in the content I create and curate. I've loved every minute of this (and yes, I do realise how geeky that sounds).Is the sheer volume of people you're following make it almost impossible to break into the conversation space and build a decent relationship with someone? Tweetbot brought Twitter back to life for me...


How do we get to know the online consumer?

What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?


Google just gets me: The magic of boolean search

Have you ever wondered who knows you best? Is it possible that anyone can know what you're thinking or what you want?The way I use Google and benefit from it has changed somewhat over the past decade. In the past I would type in a question or one word and hope for the best. But these days I use the greatest search tool of all – Boolean magic! Knowing how to make searching easier saves time and ultimately helps result in more valuable and relevant information ...


How to brand yourself online to get a better job

Finding a job can be the most frustrating experience.Finding a job can be the most frustrating experience. I have good and bad news for you, students of today. The bad news is that the job market is more competitive than ever. The good news is that you can do something about being seen before other candidates ...