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The power of word-of-mouth advertising

Word-of mouth-advertising is a form of promotion – satisfied customers tell other people how much they like a business, product, or service, and you get the benefit of that promotion at no cost to you or your business.

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How to manage a Twitter profile with nearly 10K followers

Over the past few years I have been actively involved in my Twitter profile… I’ve spent plenty of time trying to fine-tune the art of building a Twitter following that’s targeted and interested in the content I create and curate. I’ve loved every minute of this (and yes, I do realise how geeky that sounds).Is the sheer volume of people you’re following make it almost impossible to break into the conversation space and build a decent relationship with someone? Tweetbot brought Twitter back to life for me…

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