In 2012, the EMA division of KPMG commissioned Digitlab to strategise and manage the implementation and conceptualization of digital media strategies across Europe, the Middle East and Africa.
Digitlab was responsible for the implementation of the entire digital marketing strategy and worked towards integrating digital marketing efforts into an already existing and formidable marketing strategy on traditional media.
Craig Steven-Jennings, a Partner at KPMG, stated:
“In the latter part of 2011, we decided to embark on a Social/Digital Media campaign for various parts of our business. We simply did an online search for Social/Digital Media Strategists and came up with a list of seven such agencies. After a 45-minute discussion at the Cape Town airport, Digitlab’s first draft of the proposal was almost spot on. With a couple of minor adjustments, it was by far the best of the three proposals provided by the agencies.
From the outset, Digitlab was easy to work with – from their interactive website, to the first phone call, to meeting with Mike Saunders and since.”
Mike Saunders from Digitlab explains:
“KPMG were in a very strong position to leverage social media and digital marketing channels due to the sophistication of the clientele and the already established brand. Our best efforts were directed towards ensuring that KPMG opened the door to engaging and understanding their customers better.”
