Explaining Social Media Using Cupcakes

(…because one is what we do, and the other is how we do it)


The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9  million companies on LinkedIn. Consider for a moment your business profile...Over 100 million professionals are following more than 1.9 million companies on a LinkedIn company page. Consider for a moment your business profile...


The difference between a CV and your LinkedIn profile

Usually your resumé or curriculum vitae (CV) wouldn’t be more than two pages and might only be viewed by potential employers that you've specifically sent it to. A LinkedIn profile however can be as long as you want and it’s in the public eye for everyone and/or anyone to see.Usually your CV wouldn’t be more than 2 pages and might only be viewed by potential employers. A LinkedIn profile however can be as long as you want and it’s in the public eye…


Why should I be using LinkedIn?

We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn...We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn...


The A-Z of the 21st Century – Part 2

An online alphabet for the digital age...An online alphabet for the digital age... Gone are the days of kids learning their typical alphabet at school!


Social Media: To infinity and beyond!

Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how 'trivial' some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin ...


The myths of social networks – Businesses vs Students

What is social media?With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts about these networks! Two of the main groups are businesses and students ...


LinkedIn in Africa 2012 Stats [infographic]

Nearly 6 million people are using LinkedIn in Africa.Proving that LinkedIn is becoming a great resource to connect with people in Africa. As international investment into Africa grows we are seeing great potential to connect with Africa's brightest minds through this professional social network.


LinkedIn in South Africa 2012 [infographic]

Over the last few years we have been tracking the growth of LinkedIn in South Africa.In 2011 we saw an 83% growth (600 000 professionals) from this year and in 2012 a 45% increase with a total of 1,6 million people.


Mobile applications and their impact on our daily routine

A recent stint without my phone raised my attention to the fact that I am an absolute app addict.A recent stint without my phone raised my attention to the fact that I am an absolute app addict. It’s not that my life is governed by the applications installed on my phone, but rather that I have become accustomed to the convenience offered by these apps. With Facebook’s recent $1 billon acquisition of Instagram ...