Tag: marketing


Exploring the compass of brave creative

Digital Focus, Strategy Focus

Exploring the compass of brave creative  I have always been encouraged to be disruptive in my thinking, to take the road less...

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Shifting Focus From Success to Significance

Brand Focus

Brand love doesn't come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance....

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What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

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Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed....

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#InnovationMonth: How to Innovate Faster in Marketing

Digital Focus

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would...

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.

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Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

Digital Focus

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and...

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that...

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Trendjacking – the do’s and don’ts

Digital Focus

It’s getting harder and harder for brands to be noticed on social media because of the sheer density of marketing that takes place on the various platforms. We get that. But while there is the need to develop new ways of flourishing on social media, there are some poor marketing practices taking place that really don’t do anyone any good. A key one of these is trendjacking.

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